Snap, the company behind Snapchat, has announced impressive revenue figures for the first quarter of 2025. But the real story is its continued user growth.
According to Tubefilter, Snap’s quarterly revenue reached $1.36 billion, representing a 14% year-over-year increase. Another notable figure is the number of daily active users on the site, which has reached 460 million after the platform added 38 million users in the past year. According to Tubefilter, these two figures are slightly higher than analysts’ projections.
In a statement cited by Tubefilter, Evan Spiegel, Snap CEO, said: “We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users. Quarterly revenue increased 14% year-over-year, driven by the progress we have made with our direct-response advertising solutions, continued momentum in driving performance for small and medium-sized businesses, and the growth of our Snapchat+ subscription business.”
Bad News for Snap
But it isn’t all good news. According to CNBC, Snap’s shares dropped by 13% after its execs didn’t offer any guidance for the next quarter, citing “macroeconomic conditions” as the reason.
It seems that the company has also decided to backtrack on its new TikTok-inspired design, which was announced back in September. The layout would have been more minimalist, with a vertical scrolling feed for Snapchat’s Spotlight videos. According to Tubefilter, the reason for this rollback is that Snapchat users didn’t want to part with the original design due to its “familiarity.”
Snap execs’ parting words were that there may be challenging economic “headwinds” up ahead. So, while they had a couple of wins, there’s still a lot of work to do behind the scenes.
