Creator investment company Spotter is launching an AI studio for YouTubers.
The tool, which has been tested by creators Colin and Samir and MrBeast, utilizes AI to help creators generate ideas for new videos. Specifically, it will help creators brainstorm things like titles, concept art, storylines, and even whole video ideas.
Spotter’s AI studio costs $49 a month, and it is available to YouTubers in the UK, US, and Australia.
How does Spotter train its AI studio?
According to Business Insider, the AI tool trains on a creator’s YouTube video catalog. This enables it to generate ideas that match previous videos’ style and tone.
While it analyzes titles and transcribed video audio to build detailed knowledge of storylines, Spotter told Business Insider that it doesn’t analyze video visuals.
The outlet also claims that the tool assesses video performance along with the “broader YouTube ecosystem.” But that’s where things become thorny.
The company claims that while it uses related video titles to train its software, it only directly transcribes videos by studio clients. But is it right to feed its machine with other creators’ titles? Should Spotter seek creators’ permission before doing this?
Leading AI platforms like OpenAI and Meta have been accused of feeding their machines YouTube video transcripts without necessarily getting creators’ permission. While Spotter hasn’t admitted to doing a similar thing, it declined to share with BI what base model this AI tool was built on and how these machines were trained in the first place.
Ahead of the curve
Nonetheless, AI-generated content has already started to invade all corners of YouTube, even making its way to children’s entertainment.
For Paul Bakaus, Spotter’s EVP of product and creator tools, it’s all about staying ahead of the curve.
“It’s very much about helping creators come out on top in the wave of infinite AI content that’s coming,” Bakaus told Business Insider.
“There’s going to be so much generated AI video, both voice [and] audio, ideas, storylines, everything, that for humans to actually still come out on top will be infinitely more challenging. And so ironically, we are building software that uses AI to have creators come out on top of that wave.”
