Micro-Influencers Enjoy Higher Rates
‘The deals we’re doing today look very different from the ones we were crafting a few years ago.’
TikTok Announces New Generative AI Advertising Suite, TikTok Symphony
The platform also announced a number of new marketing features.
It Just Got a Lot Harder for UK Influencers To Promote Scams
‘Promotions aren’t just about the likes. They’re about the law.’
Will Beyoncé Become A Discord Kitten?
Donned in pink cat ears and streaming gear, Beyoncé is borrowing some moves from the creator playbook.
TikTok Shop Is Taking a Bigger Cut From Sellers. Will It Alienate Brands?
Will these latest changes kill off TikTok Shop entirely?
Why Big Dairy and Big Oil Are Turning To Influencer Marketing
How MilkPEP, Shell and ExxonMobil are using social media to entice young people.
