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Micro-Influencers Enjoy Higher Rates
‘The deals we’re doing today look very different from the ones we were crafting a few years ago.’
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TikTok Announces New Generative AI Advertising Suite, TikTok Symphony
The platform also announced a number of new marketing features.
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It Just Got a Lot Harder for UK Influencers To Promote Scams
‘Promotions aren’t just about the likes. They’re about the law.’
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Will Beyoncé Become A Discord Kitten?
Donned in pink cat ears and streaming gear, Beyoncé is borrowing some moves from the creator playbook.
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TikTok Shop Is Taking a Bigger Cut From Sellers. Will It Alienate Brands?
Will these latest changes kill off TikTok Shop entirely?
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Why Big Dairy and Big Oil Are Turning To Influencer Marketing
How MilkPEP, Shell and ExxonMobil are using social media to entice young people.
