Is Exclusivity Dead?
CREATOR NEWSLETTER Issue #179 | October 24, 2023 This weekend under the shiny lights of nearby casinos on the Las Vegas strip, Twitch made a revelatory announcement: It is now, finally, officially allowing creators using its platforms to simultaneously stream across any platform. In case you’re unfamiliar, for a long time, Twitch had the sort…
By
Grace Stanley
Subterranean Homesick Blues (2008 NYC Media Club Mix)
CREATOR NEWSLETTER Issue #178 | October 19, 2023 Last weekend, Passionfruit threw its first-ever live event: an afternoon creator party at Karat House celebrating the release of Taylor Lorenz’s “Extremely Online: The Untold Story of Fame, Influence and Power on the Internet.” (And hey, after you’re done looking at the pictures, check out this new…
By
Drew Grant
Content Feels Very Trivial Right Now
CREATOR NEWSLETTER Issue #177 | October 17, 2023 “Ahsoka” reactions, TikTok Halloween trends, MrBeast challenges. While these things normally are a source of levity in our lives, ‘content’ feels, at least to me, meaningless right now. And even worse, the normal things we post can seem out of touch with the current global humanitarian crisis…
By
Grace Stanley
Meta AI Launches This Month’s Featured Flavor of Techno-Dystopia and It’s a Kendall Jenner Chatbot
CREATOR NEWSLETTER Issue #176 | October 12, 2023 It’s been a tough week. I don’t know how other people are coping, but not since September 11th have I felt such sickening dread upon waking up every morning. I don’t want to say anything publicly — well scratch that, I very much do — but fear…
By
Drew Grant
An Anti-Algorithm Manifesto
CREATOR NEWSLETTER Issue #175 | Oct. 10, 2023 Last Wednesday, Jack Conte, the founder and CEO of Patreon (and former co-creator of 2010s YouTube-viral band Pomplamoose), dropped a flashy, musical, vloggy video explaining his company’s new vision and platform updates. The 39-year-old-creator-turned-entreprenuer shows himself mixing beats on keyboards and drum machines, passionately explaining that the…
By
Grace Stanley
Sell Out With Me, Oh Yeah!
CREATOR NEWSLETTER Issue #174 | Oct. 5, 2023 Anyone catch the Reel Big Fish reference in the subject, anyone? Bueller? That’s another reference to an even earlier cultural touchpoint, back when our media was more of a monoculture than a multiverse. There was a time when there were only so many movies on the shelf…
By
James Del
The Creator Economy’s COVID Problem
CREATOR NEWSLETTER Issue #173 | Sept. 28, 2023 This weekend, I was scheduled to moderate an LGBTQ+ panel in Baltimore at the go-to convention for creators, VidCon. I was so excited. The panelists were some of my favorite creators — iconic video essayist ContraPoints, queer TikTok icon Cristian Dennis, our club-kid bimbo representative Griffin Maxwell…
By
Grace Stanley
Which Came First: Content or Community?
CREATOR NEWSLETTER Issue #172 | Sept. 28, 2023 Back when I was the publisher of Futurism dot com, I used to go on stage at dorky futurist conferences and tell people “there was more content produced in the last hour than in all of 1990.” Just in terms of raw hours filmed, words published, songs…
By
James Del
In the Wake of Kast Media’s Crumbling, Smaller Channels Take Heaviest Hits
CREATOR NEWSLETTER Issue #170 | Sept. 21, 2023 If you haven’t heard the news about Kast Media and why we are all so very angry at them, it’s not because you’ve been living under a rock. It’s actually the opposite: If you haven’t been hearing about the podcast ad agency that made millions on multi-year…
By
Drew Grant
Red-Pilled Children in Trucker Hats
CREATOR NEWSLETTER Issue #169 | September 19, 2023 Yesterday, I had the unfortunate luck of setting my eyes upon a viral clip of a fan meet-and-greet gone wrong with a notoriously transphobic, YouTube-banned, self-proclaimed Red Pilled Rumble streamer known as “Sneako.” In the video, three little boys (probably around 12 years old?) dressed up as…
By
Grace Stanley