On December 9th, OnlyFans stars Sophie Rain and Aishah Sofey posted a video in front of a sprawling Florida mansion. “You can’t just make a house of bops,” the caption read. Seconds later, they reveal a large canvas with the Bop House logo. The video quickly amassed over 10 million views, and the Bop House was born.
The Bop House is a content house comprising seven OnlyFans stars with over 34 million collective followers. They create safe-for-work content on TikTok, Instagram, and YouTube that leans heavily into viral trends and popular audios.
The women are all aged 19 to 24, and they’ve received outside attention for the obscene amount of money they claim to generate per year on OnlyFans. Sophie Rain, the highest earner of the house, says she earned $43 million last year, while other girls claim to be raking in millions per month.
The Rise of Content Houses
Content houses are not a new phenomenon. The first content house, The Station, was established by a group of YouTubers in Venice Beach, California, in 2009. Since then, hundreds of content houses have cropped up across the country, often tied to the rise of specific platforms.
There were YouTuber houses. An apartment complex full of Vine stars. Homes full of Musical.ly kids, Snapchat stars, Twitch streamers, and gaming creators.
As each new social platform goes mainstream, it births a slew of content houses. When TikTok use exploded in 2019, a group of Gen Z creators launched the Hype House, which became a household name overnight to millions of teens.
The Bop House launch had a similar effect. It is the first consumer-facing content house for the OnlyFans era and represents a breakthrough moment for the platform in culture.
OnlyFans’ Pop Culture Moment
The Bop House and its creators have put OnlyFans on the map to a new generation of internet users who see it as just another social platform, especially women. While the Bop House’s fandom initially started as nearly entirely men, its TikTok following now consists of up to 70% young women.
Many of these women have developed deep parasocial bonds to the Bop House creators through their intricate storylines and manufactured controversies.
“These OnlyFans creators have really figured out how to make [safe for work] social media content that promotes OnlyFans,” said Jack Appleby, a brand strategist and writer of Future Social, a newsletter on social media and creator strategy. “They’re becoming more viral on every other platform and their OFs are growing by the nature of that… it’s exponential growth.”
Adry Gonzales, a social media strategist in Miami, said that she followed the Bop House launch closely because it made such a splash online.
“The Bop House,” she said, “they’re young, they’re pretty, they’re rich, they post fantastic content. They set the standard. They’re cute as hell, they have beefs. They’re not your typical sex workers, with everyone’s biases, that’s what makes them captivating, they’re charismatic and funny.”
Like the Hype House, there are already breakout stars of the group. Rain, Sofey, and a creator named Camilla Araújo garner the most attention. Araújo has collaborated with A-list YouTubers, including Tana Mongeau and James Charles.
She recently launched a podcast where she interviews viral internet figures like Ash Trevino. Trevino is a TikToker known for dating inmates and dubbed “worst mom on TikTok” for the things she exposes her children to. She and her daughter visited the Bop House in February.
The Bop House Backlash
The creators in the Bop House also received backlash and a wave of negative headlines for filming content with Piper Raquel, a 17-year-old influencer. The controversy caused Joy Mei to abandon the Bop House. “I am leaving the Bop House,” she said in a video posted to TikTok. “I’m done with the consistent gaslighting. The stupid drama, and most importantly, doing anything for views.”
Sofey responded to Mei and the backlash in a video shortly after. “I totally understand Piper being in the Bop House is wrong since she’s 17,” she said, “but the issue with this is that she never was in the Bop House. She came over to Sophie’s place after we ran into her at the mall. It was just for fun, all we did was make TikToks.”
Birth of the Bop House
Sofey said that she and Rain had the idea to create a content house eight months ago. Rain and her are cousins, and Rain was already pulling in a sizeable income from OnlyFans.
The success of the Hype House and other TikTok content houses inspired them. So, they rented a giant Airbnb in Fort Lauderdale and began filming content. They generally don’t film explicit content in the house; it’s all benign TikTok and social media content to tacitly promote their OnlyFans pages.
“We would just go to the house for content,” Sofey said. “It was such a beautiful house and looked so grand, and it really looked like Miami.”
Unfortunately, security became an issue because the house wasn’t theirs to own. Rain has a stalker who broke into the house looking for the girls, and police were called. Also, because the house was rentable by anyone on Airbnb, other creators began renting the house on the days the girls weren’t filming, pretending to be at the Bop House as if it were a collab.
As the house became more and more famous, it was also impossible to keep fans away. “We were on the water, people would pull up in a boat, on the driveway, it was getting too big,” Sofey said. This week, they secured a new penthouse, which will serve as the Bop House going forward.
Starting Over With The Bop House 2.0
The group has learned from the pitfalls of previous houses. They know that the house won’t last forever. However, they also recognize how lucrative collaborating can be and say they have no plans to abandon their collective anytime soon.
The Bop House members are planning a collaborative vlog with YouTuber Tana Mongeau in the coming weeks. They have hired a production company to create a sizzle reel for a potential reality show, which they plan to shop around to streaming platforms.
Alex Bienstock, a 37-year-old who works in the art world in New York, is one of millions of Bop House fans. “There’s always a micro drama going on with the house,” he said. “It hypnotizes people. They have all these dramas and YouTube spinoffs. People get mad at them and they have fights, and so it all keeps building.”
What Makes The Bop House Such a Draw For Viewers?
Part of the fascination with the Bop House is society’s fixation on young women. The Bop House members have been accused of “pedo baiting” by wearing sweatpants with children’s cartoons on them and kids’ pajamas. “There’s definitely some pedo bait,” Bienstock said, noting that several members look younger than they are. Sofey is still wearing braces.
The creators acknowledge this. In a recent episode of Araújo’s podcast, former Bop House creator Julia Filippo talked about how she’s often mistaken for a child and how some men who subscribe to her OnlyFans view her as a daughter. She frequently makes content joking about how she appears to be a child.
The women are very strategic in how they speak about sex online. They bleep out any words that might ding them in the algorithm, and part of their success online is tied to the word bop itself becoming a mainstream pseudonym for OnlyFans workers.
What Is a Bop Anyway?
“I’ve been tracking ‘bop’ online since it started going viral around 2023,” said Adam Aleksic, an etymologist. “The modern meaning of ‘promiscuous woman’ has a citation on Urban Dictionary from 2005, so it definitely appears to have earlier origins, likely in AAVE. But with online words for OnlyFans creators being so censored, people turned to ‘bop’ as a slangy form of algospeak.”
Aleksic said the word ‘bop’ became rampant on TikTok by 2024, with OnlyFans’ creators making videos self-identifying as bops.
According to Aleksic, “the word serves as viral trendbait,” meaning the more people use it, the more the algorithm will surface. The Bop House, he said, is an example of creators leaning into algorithmically trending terms to maximize their virality in the feed.
The Evolving Perception of OnlyFans With Gen Z
Kylie Rae, who runs Playroom Agency, an OnlyFans agency in Los Angeles, said that, especially among Gen Z, the perception of “sex work” has shifted dramatically. OnlyFans isn’t stigmatized in the same way.
Many influencers post softcore solo content or implied content on the site, where they’re not even fully nude or showing nipples. It’s blurred the lines of what constitutes “porn” and what’s just normal influencer work.
Influencers already commodify their bodies all day for likes on social media; why not better monetize that attention by posting to a platform like OnlyFans?
Sam Betesh, an influencer marketer who has worked for OnlyFans on a platform level on creator acquisition, said that Bop House creators recognize better than anyone else how deeply intertwined the OnlyFans world has become with virality. “The Bop House is one of the most popular, interesting brands on TikTok right now,” he said.
He said that top influencers are clamoring to partner with the creators in a bid for relevance.
“Influencers have to reinvent themselves constantly, and collaborating with the new kids on the block is the easiest way to do that, and the Bop House is essentially the biggest thing right now on social,” he said. “The currency of the influencer world is clout, and they’re seeing an opportunity for more relevancy; they want to be invoked with whatever the big thing of the moment is.”
How Much Is The Bop House Worth?
With the right revenue streams, Betesh estimates that the Bop House could bring in $100 million a year and build to become a brand worth up to $500 million or more. He said the primary liability, aside from interpersonal drama, is regulations.
“What the Bop House has created is very impressive,” he said. “But, at the same time, they’re operating in a highly regulated space and so they need to be careful about how they conduct business. It’s clear this is run by a group of younger individuals, and so they need to be careful with things like contracts, legal, and the risks that come along with operating an adult business.”
Sofey said they’re focusing on growing their profile and reaching more mainstream audiences. She said all of them have enough money to retire, but they’re not after money. They want to pursue their passions.
“Me and the other girls in the Bop House, we’re in a position now where there’s a lot of eyes on us,” she said. She said some are interested in exploring careers in more traditional entertainment like acting or music.
For now, however, their lives primarily consist of the grueling work of content creation. “A lot of people think it’s not that hard to just get in front of a camera and pose, then you’re done,” Sofey said. “It will take a whole entire day, it can take multiple days, it is a lot of work. It turns into a job and it’s not fun sometimes. You don’t always want to wake up and put makeup on. A lot of people think it’s super easy and it’s not.”
The Downside of Viral Fame as a Bop
The rapid fame has also led to complications. Rain has had to hire security to deal with stalkers. Sofey said that she can’t leave her house without security.
She spends most days inside. “It has definitely affected my life a lot,” she said. “I typically can’t go out by myself. If I really need to, I have to be in full disguise. If I go out, I get recognized almost every single time. I got swarmed at the mall last time and had to leave. I just wanted to go buy a comforter from Pottery Barn.”
Sonia Elyss, a mentor for content creators and influencer marketing specialist in New York, said that the Bop House marks the beginning of the OnlyFans creator era. There have already been almost a dozen spin-off OnlyFans houses, nearly all short-lived. There was the Blonde House, the XO House, the E-Girl House, and more.
“First, everybody knew OnlyFans existed, but no one talked about it. Now, everybody’s talking about it, and this is the next phase of content creation.”
