Everyone’s Talking About TikTok’s ‘Bold Glamour’ Filter

Photo credit: @miantwins/TikTok

This story originally appeared on the Daily Dot.

Analysis

TikTok filters can be sorted into a few different categories: Filters that guess arbitrary things about the user, ones that purport to make users look silly (like the unicorn filter), games, and filters that look similar to makeup.

The “bold glamour” filter is the latter, and it has come under fire for just how uncannily it makes users look like they are truly wearing eyeliner, contour, false eyelashes, lip gloss and liner, and brow gel. 

“How is this legal,” TikTokers the Mian Twins wrote in the overlay text of their video that shows them both trying the filter. Their comment about the filter’s legality seems to point to how different the filter is from others.

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