TikTok Expands Effect Creator Rewards Program

tiktok effect house creator rewards program on global background
Remix by Caterina Cox, @effecthouse/X, hatsak/Shutterstock, Kostenyukova Nataliya/Shutterstock, XanderSt/Shutterstock

TikTok has expanded its Effect Creator Rewards program to 33 additional countries as of March 12. The monetization tool for the TikTok Effect House is now available to creators in 53 regions.

The Effect Creator Rewards program launched in May 2023. It provides another income stream for creators that publish augmented reality (AR) video add-ons, aka “effects.” Creators can make effects on the TikTok Effect House AR development platform.

Creators from more regions can now monetize via the TikTok Effect House. The program expanded into places like Thailand, Taiwan and Mexico, according to news from TechCrunch

TikTok also made it easier to qualify for Effect Creator Rewards. When TikTok first launched the program, creators’ effects had to be used in 500,000 unique videos within 90 days. In October 2023, TikTok adjusted that requirement down to 200,000 unique videos. And now, TikTok adjusted the threshold once again to 100,000 unique videos.

While the number of unique videos has dropped, it’s going to be a little bit harder to reach that benchmark. TikTok also announced on March 12 that private videos will no longer count towards this total. 

The Effect Creator Rewards program once operated on a flat fee payment system, with clearer guidelines around how much a creator would make per effect. The company initially put aside $6 million to pay effects creators.

It then switched to a “variable” fee payout system, which was a little less transparent. The system fluctuated based on vague “certain factors,” including the region a creator lives in.

Now, TechCrunch reports that creators will collect revenue based on a revenue per mile (RPM) model. TikTok doesn’t say on its website exactly how it calculates RPM for the Effect House beyond the region a creator lives in.

However, for its other monetization programs, TikTok says RPM is based on “video engagement, how much you post, the region where you are based and where your video is viewed, quality and authenticity of content.”

Sadly, the program caps creator earnings by a maximum payout of $50,000 per month and $14,000 per effect. Earnings will also end 90 days after a creator publishes an effect.

This change is in its early days. However, TikTok claims that numerous creators have already hit the maximum payout thresholds.

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