If, like me, you’ve watched the entirety of “Young Sheldon” on TikTok, you’ll know it’s true that the app is becoming the go-to place for movies and TV shows. And now, with TikTok Spotlight, the app is making this official.
The feature will now appear on TikToks about your favorite TV shows and movies. By clicking on the IP’s title, users are taken to a dedicated landing page.
This page includes information like the film or TV show’s cast, studio, and synopsis. It’s kind of like a mini IMDb that shares general information, while also providing links to purchase items like merchandise or tickets.
Which studios are utilizing TikTok Spotlight?
As the feature rolls out, the studio that seems to be benefitting from TikTok Spotlight the most is Warner Bros. This is because, over the past few weeks, Warner Bros’ HBO hit “House of the Dragon” has received the luxury TikTok Spotlight treatment.
As noted by TechCrunch, creators have been encouraged to make content related to “House of The Dragon.” They’re being offered incentives like themed “Team Green” and “Team Black” profile frames.
To be eligible for the profile frames, the clip must be 60 seconds long and be tagged with the #HOTD hashtag. Apart from that, it’s up to TikTokers what they want to create (provided this content doesn’t violate any of TikTok’s policies).
But as TechCrunch points out, TikTokers need a decent (unspecified) amount of followers and views to participate.
Meanwhile, Warner Bros has been with TikTok Spotlight from the very start. It tested the feature during the release of “Dune: Part Two” earlier this year. The principle remained the same in terms of the landing page and video challenges, except movie theatre tickets were also available to purchase.
What has TikTok said about TikTok Spotlight?
In a press statement, James Stafford, global head of publishers at TikTok said: “Gone are the days of huddling around a water cooler to talk about last night’s episode or weekend blockbuster. Today, there is TikTok, where our community of one billion comes together to discover, share, and connect around their favorite programming.”
“With TikTok Spotlight, we are harnessing the ‘water cooler effect’ offering a full-service marketing platform that is supercharging our organic ecosystem, driving community and results for entertainment marketers.”
