How The Walmart Creator Program Rethinks Affiliate Marketing For Creators To Earn You More Money

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Wal-Mart Stores, Inc./Wikimedia Commons Monkey Business Images/Shutterstock Remix by Caterina Cox

Content creators are always hunting for new ways to monetize their platforms. One opportunity that’s started to gain traction is Walmart’s Creator Program. If you want to earn more money online, here’s a step-by-step guide to becoming a Walmart Creator to help get you started. 

What is the Walmart Creator Program?

Walmart’s Creator Program has different standards than other creator programs requiring a certain amount of followers or engagement. That makes it a great first experience for creators new to affiliate sales. 

In October 2022, Walmart launched a one-stop portal that made it easy for content creators to monetize stoppable products from the retailer’s website. You don’t need a minimum number of followers to join the platform. It’s open to all creators over 18 years old. 

Walmart’s Creator Program works in two different ways.

First, they offer creators a curated list of product collections that creators can get for free in exchange for posting. Items range from clothing to cookware, so you should be able to find something that interests you. 

Secondly, content creators are also eligible for their affiliate program. Under this program, Walmart gives you unique tracking links to post to sell products on your page. 

Walmart Creators also get perks, like invites to in-store events, brand launches, and themed campaigns. There are even free training classes on the platform from experienced content creators. 

How does the Walmart Creator Program work?

Once you sign up for Walmart’s Creator Program, you can access thousands of products to share with your audience. Whenever you make a referred sale, you’ll earn a commission. There’s no cap on how much you can earn. 

However, it’s important to note that the affiliate rate ranges per product category. Some categories, like home decor or beauty, offer an 18% commission rate. Other categories, like media and gaming, offer a lower rate of between 0% and 1%. It’s essential to check the portal often since these rates can change anytime. 

Walmart Creators can also earn a commission if someone signs up for Walmart Plus, a membership the retailer offers. 

walmart creator program - example of creators

How to Become a Walmart Creator 

If you’re a content creator or influencer, here are the steps to take to become a Walmart Creator in 2023. 

Step 1: Fill out an application 

The first step is to head over to the Walmart Creator portal and click the apply now button. You’ll work on filling out three different sections of the application. The first section includes basic information (name, email, password) that will help you set up an account. If you already have an account with Impact, another influencer platform, you can sign-in using that account information. 

The second section allows you to pick different keywords to describe your content. You’re allowed to pick up five different ones.

The final step is to connect at least one social media platform to your account.

After that, submit your application. Walmart says that they accept applications to their Walmart Creator Program on a rolling basis, and creators will receive a welcome email once they are accepted. 

Step 2: Promote your products and profit

Once you get accepted into Walmart’s Creator Program, you’ll have access to their site’s affiliate dashboard.

Inside your dashboard, you can browse products, pick your favorites, and create affiliate links for the ones you want to share using Walmart’s affiliate link generator tool. 

Once you start sharing products as a Walmart Creator, you’ll earn a commission whenever someone makes a purchase using your links. Rates for the Walmart Creator Program vary wildly depending on what you sell. However, the commissions are better than with Walmart’s affiliate program.

Walmart’s affiliate program has 4% commissions on products people buy through your links. With the Creator Program, you’ll see commissions ranging from 0 to 18% depending on which products you sell.

Items like food and precious metals have the lowest commissions. Meanwhile, you can see up to 18% commission on things like electronics. When you sign up, get to know the sale sheet to maximize your profits.

Becoming a Walmart Creator could be an excellent opportunity to monetize your content in 2023. If you like sharing product recommendations, must-have items, or things you enjoy using, apply to be a Walmart Creator and earn money through their internal affiliate program. 

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