X Offers New Monetization Opportunities For Premium Creators

x logo on phone next to monetization logos on orange and pink background
X Premium Monetization Ruslan/Adobe Stock Tartila/Adobe Stock MaxStock/Adobe Stock

X’s Creator Revenue Sharing Program, which is exclusive to X Premium users, is undergoing a drastic change. Namely, creators on X will now be getting paid in the monetization program based on “engagement” from fellow X Premium users.

“Ads in replies will no longer impact your payout,” a thread on X explains. “Instead, you’ll be paid based on engagement with your content from Premium users.” 

How does the X premium monetization program work?

Now, under the new program, if you are an X creator, the money you earn will depend on how much X Premium users reply, repost, and like your content.

As Mashable points out, before this change, creators were paid in the monetization program based on how many X premium members viewed ads next to their content.

Some creators have raised concerns about this new system. For instance, BBC journalist Shayan Sardarizadeh asked: “What measures are you taking to make sure this change doesn’t make the issue of engagement farming on X much worse?” 

In addition, in a longer post, X says that “only genuine interactions from Premium users will be counted toward your earning.” In a supporting document about the monetization program, X revealed that these changes will be implemented on Oct. 8.

The platform claims that “up to” 25% of Premium subscriptions will go “directly to creators.”

Further reading:

Content for Creators.

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