As a TikTok creator, you have to be super strategic about your first impression. If someone on the platform gets hooked by one of your videos, they’ll click to see your profile. With only 80 characters available in your TikTok bio, space is limited for your elevator pitch. That’s why you need to know how to add a link in your TikTok bio.
With a link you can share your website, book, business, or a link that goes to a landing page with all of that and more.
However, figuring out how to add a link to your bio on TikTok can be tricky. That’s especially true if you don’t have 1,000 followers. Here’s what you need to know about adding a link to your TikTok bio in 2024.
Understanding Links
TikTok bio links are clickable URLS that are displayed on a creator’s profile page, underneath their bio. This link sits above the creator’s content and sends viewers to another website. Some creators feature their website and others use a link conglomerate tool or a landing page that displays multiple links.
While creators on TikTok want to gain followers, views, and engagement, they also have off-platform goals too. Some creators use the link in their TikTok bio for different monetization streams, like merchandise, courses, or products they have created.
Other TikTok creators want to convert followers to email subscribers and market offerings to them via their inbox. It’s a big deal for a creator to have a link in their TikTok bio, but it’s not available to all users.
What is TikTok’s Link Policy?
If you want to add a link to your TikTok bio, you need to have at least 1,000 followers. However, this requirement does vary by region or account type. If you are a registered business, you can switch your account type to become a business TikTok account. In that situation, TikTok is often more relaxed about the account having 1,000 followers and usually offers the link in bio feature.
There are many reasons why TikTok currently doesn’t allow everyone to have a link in their bio. One of those reasons is that they want to prevent spam from new or fake accounts who might try to share harmful content.
Another reason is that TikTok wants creators to put out quality content on the platform before promoting off-platform websites. While it’s time-consuming work to build your TikTok account to 1,000 followers, it’s one of the most surefire ways to earn a link in your TikTok bio.
How to Add a Link to Your TikTok Bio
Once your account meets the eligibility for the link in bio feature on TikTok, you’ll be able to pick one website or landing page to display.
For personal accounts, click on edit profile, look for the website field, tap on website, and enter the URL that you’d like displayed. Hit save and then you’ll see the link on your TikTok profile below your bio.
If you’re a registered business and want to switch to a TikTok business account, go to your profile, click the menu button on the top right, select “Settings and Privacy”, then “Account”, and tap “Switch to Business Account”. After that, follow the same steps above to add a link to your TikTok bio.
What Are The Best Practices for Adding a Link to Your TikTok Bio
After the link is live, make sure that it’s displayed correctly and works without errors. If you have a long link, consider updating the URL with a shortener. That will make it more readable and look better on the page.
If you’re not quite sure what type of link to use in your bio, first decide what your goal is when people find your account. If you want them to learn more about you, link your website.
Do you want to gain followers across other social media accounts? Make a point of linking to another account. If you have multiple goals, use a landing page or link website, like Linktree, so you can display multiple links at the same time.
Alternative Methods for Sharing Links
If you decide that you want users to discover multiple links once they click the link in your bio, you might consider using a service like Linktree, Lnk.bio, or Beacons.ai.
All of the services allow you to create a customizable landing page that displays multiple links. You can track the click-through rates and analytics to see what TikTok users are the most interested in when they discover your profile.
To add this type of link, first pick a service and set up a profile there. Then take that unique link, open up TikTok, tap “Edit Profile”, find the “Website” field, and paste the URL there. Finally, tap save.
What if You Can’t Add a Link to Your TikTok Bio?
If you haven’t hit the 1,000 follower mark yet, or you’re not a registered business, there are still ways to make an engaging first impression.
TikTok profiles offer action buttons that you can pick from. These buttons include an email or phone number button. If you decide to use your information and push these buttons live, TikTok users can contact you via email or phone.
While those options aren’t as robust as adding a link to your TikTok bio, they allow for TikTok users to contact you directly if they are interested in learning more about you, your content, or other business ventures you have.
Your TikTok Bio Can Be a Direct Link
Adding a link in your TikTok bio is a big deal for a creator. It allows them to offer TikTok users a secondary journey that might be different from the content displayed on their profile. If you’re eager for that TikTok bio link, keep putting out quality and valuable content to grow your account to 1,000 followers.
Also, consider using the email or phone number button if you’re open to having users reach out directly. Either way, think deeply about what to include in your TikTok bio, even if you can’t include a link yet. That first impression will get you followers who are interested in coming back for more.
