Dude Perfect is building a production facility. Earlier this year, the YouTube channel and business empire received a $100 million-plus investment from Highmount Captial. The investment was projected to generate $50 million in profit. But now, Dude Perfect is taking it a step further.
According to Business Insider, the YouTube channel is building a facility for not just Dude Perfect but also other creators. This facility, which is set to be outfitted with Samsung products, is reportedly customizable in accordance with the content types being created and will be open to creators based in Dallas, Texas.
The studio is scheduled to open in 2025.
What is Dude Perfect?
Dude Perfect is a YouTube channel that originally began in 2009. The channel features five main people: Cory Cotton, Coby Cotton, Cody Jones, Tyler Toney, and Garrett Hilbert. The channel is known for its sports tricks and variety show, Overtime.
Business Insider also reports that the company recently hired its first CEO, Andrew Yaffe. In a statement to the outlet, Yaffe said: “Dude Perfect started in a backyard 15 years ago and has evolved from there. “What we’re going to be opening is on a totally different level. Whether it’s creating something in a physical production space or in any professional sports setting, we’ll be able to do it on-site.”
Further reading:
- Dude Perfect’s Mega Deal Demonstrates the Value of Internet IP
- YouTube Channels Now Have Their Own QR Codes
- Paddy Galloway’s 12-Step Process for Building a New YouTube Channel in a Year
- MrBeast Is Now the Most-Subscribed YouTube Channel
- YouTube Channel Watcher Apologizes After Massive Fan Backlash to Streaming Service Launch
