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When It Needed a Pop Culture Bestie, TikTok Turned to Hello Tefi
Creator Tefi Pessoa, who is known for pop culture breakdowns and down-to-earth videos about self-empowerment, made a huge impact on the social media landscape this year.
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Haru Nemuri’s Social Media Presence Is Part Diary Entry, Part Passionate Manifesto
The poetry-rapper meticulously details the intent behind her music for her global audience.
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Bbno$ Is a Product of the Internet
The 27-year-old rapper is a viral content creator and a “gamer at heart.”
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At SXSW, Influencer and ‘Too Hot To Handle’ Star Harry Jowsey Describes His Career Evolution
‘Not many people really like straight white guys. So I’m like, you know, let’s take the piss out of myself.’
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Rebecca Black’s Debut Studio Album Let Her Burn Is Inspired by Her Online Life
The 25-year-old internet legend said her latest album is inspired by the challenges of being an online persona and shared advice for up-and-coming creators.
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YouTube Icon Lachlan Power Shares Business Tips for Creators
‘Flexibility and speed were crucial for me in my early days.’
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Internet Legend SungWon Cho Discusses Parasociality, Boundaries With Fans, and More
‘I’m not out to maximize every single thing to be the biggest, most successful internet person.’
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Top Creator Economy CEOs, Agents, and Business Leaders Share Predictions for 2023
Business leaders at Snap, Pinterest, Discord, Linktree, and more share what they are paying attention to.
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TikTok’s ‘Beauty Bestie’ Sarah Palmyra Breaks Down Her Ethos for Recommending Products to Followers
‘More often than not, I’ll be able to suss out whether or not this is actually just a marketing tactic.’
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TikTok Mental Health Advocate Jorge Alvarez Shares Advice for Applying for Grants and Awards
‘Shoot your shot when the chance does come up.’