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Dude Perfect’s Mega Deal Demonstrates the Value of Internet IP
Brands that start on YouTube can be just as potent as mainstream content.
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Cannes Lions Festival Now Offers a ‘Creator Pass’
Applications for the Creator Pass will open on April 29.
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Eclipse Online: It Was the Best of Times, It Was the Worse of Times
The eclipse yesterday demonstrated the dichotomy of digital life.
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It’s Not Just You, There Are More BetterHelp Ads on YouTube
The online therapy platform has been aggressively pursuing YouTube sponsorships amid a series of controversies.
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That ‘100%’ AI-Generated Influencer You’re Seeing? She’s Not Really All AI
‘This whole thing is really strange.’
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AI Apps Have Fallen Out of Favor. Could It Make a Comeback with Creators?
The initial exuberance around AI and all of its various applications has given way to a good deal of cynicism.
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The Promise and Dangers of Influencer Journalism
As mainstream media collapses, creators are filling in the gap.
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Creators Are Embracing Reality TV — Here’s Why They Should Reconsider
Reality TV is facing an ethical reckoning.
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How to Build a GamerGate: How Sweet Baby Inc. Became Edgelord Enemy #1
Social media conspiracy theorists and loud-mouth gamers have made Sweet Baby Inc. their number one target.
