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Internet legend SungWon Cho discusses parasociality, boundaries with fans, and more
‘I’m not out to maximize every single thing to be the biggest, most successful internet person.’
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TikTok’s ‘beauty bestie’ Sarah Palmyra breaks down her ethos for recommending products to followers
‘More often than not, I’ll be able to suss out whether or not this is actually just a marketing tactic.’
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TikTok mental health advocate Jorge Alvarez shares advice for applying for grants and awards
‘Shoot your shot when the chance does come up.’
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Custom sneakers artist Keia Kodama shares how she went full-time as a micro-influencer
‘The sneaker community is a different world than just regular influencer work.’
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Personality-driven content creator Sol Carlos discusses the importance of spontaneity
‘You don’t need a fancy camera, an extensive, elaborate set, or a fancy outfit to go viral. You only need a memorable personality.’
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Beauty creator Ester Tania shares what she’s learned about brand partnerships
‘Draft an amazing short email pitch, and email brands every single day.’
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TikTok star Evan the Card Guy shares how he hooked 16 million followers
‘I started doing what I like to call interactive magic or interactive content.’
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Gamer TenZ shares advice for merch, brand deals, and contract negotiation
‘Get an agent or someone similar who knows what they are doing to look over it.’
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Comedian Delaney Rowe breaks down her TikTok success
‘Make one for you, and then one for them. Repeat.’
/adva