A new study by influencer marketing platform IZEA has found that more than half of 18- to 60-year-olds would be ready to pack it all in and become full-time influencers if they could make a living doing it.
According to 1,200 individuals in the United States surveyed, 26% of whom identify as “influencers,” money is a big factor in pursuing content creation as a full-time career.
The survey found that 36% of influencers surveyed had a household income of $100,000 to $199,000 in 2023. This is an 11% increase from last year.
How many people want to be content creators?
Not only did more than 54% of the adults surveyed say they would become creators if finances weren’t a concern, but IZEA’s report also found that 64% of people would be willing to accept financial compensation from brands to promote their products or services on social media.
In a statement to Business Insider, IZEA CEO and founder Ted Murphy said that “this shift is not just a fleeting trend; it’s reshaping the future of work. It’s a testament to how digital platforms are reshaping traditional employment models.”
Another key finding from the report is that the amount of time you spend staring at screens matters. Adults who spend more than five hours per day online are 4.4% more likely to receive financial compensation for their posts.
To Murphy, “this statistic illustrates that investing time in building an online presence and consuming content can directly translate into financial opportunities, reinforcing the significant role social media plays in today’s economy.”
