Behind the Scenes: Inside Passionfruit’s Editorial Process

CREATOR NEWSLETTER


Passionfruit Editorial Channel: Adelia Chamberlain, Drew Grant, Leslie Horn Peterson

Drew: So, Lon’s piece went in a different direction, and I don’t know what to write for the newsletter intro now. I’m thinking about making it about how creators need to take a page from influencers and need to be more platform agnostic.

Leslie: Oh, I think that’s wise. Especially when the platforms are vying for supremacy now that Twitter is tanking. Lon does make the point that it’s good to diversify, and I think you could use that as a way in/to expand on that. He zooms in on the race to be the next Twitter. You can do the same and make it more broadly applicable to creators.

Drew: Yeah, I was thinking about it in terms of reactors. I was talking to one last night, and he was like, “Yeah, YouTube knows they have a monopoly on us. We can’t jump to another platform because no one else does long-form video, and YouTube knows we depend on reach to bring in page views. People who discover our channel mostly find us through YouTube’s recommended videos, and we can’t take the risk that the numbers won’t follow us to another platform.”

Adelia: I know that for the channel that I’m a part of, we have discussed in the past where we could potentially move our content to, but there are no other options for long-form on-demand content out there but YouTube.


THE COMMENTS SECTION


Drew: Exactly. Reactors by definition need long form, but they could learn a lot from Gen Z, who will chop up their videos and put it on whatever platform pays the best or gives them the biggest audience. And if TikTok stops paying out, they’ll jump to Twitch until the policies over there stop being favorable, and then they’ll go to YouTube Shorts or whoever is paying out a creator fund that day. Influencers understand that platforms don’t give a sh*t about them. They know they’re essentially products of social media, but they’re the ones who own their brand.

Leslie: Adapt or die, I guess, is the lesson.  

Drew: Whereas many career reactors have been using YouTube for sometimes well over a decade. So even as they get dicked over by draconian censorship policies, abuses of the copyright system, decreasing percentages of the ad revenue, or arbitrary demands that they turn their content into Shorts to feed the algorithm, they quite literally don’t know where else to go that people could just find them. Like what, Vimeo? Vimeo is the worrrrst.

Leslie: Totally.

Adelia: Hard agree.

Drew: Well … that’s just f*cked up.


NOTED BY LON HARRIS

Inside Threads-Gate: What the Battle Between Twitter, Bluesky, and Threads Means for Creators


The Publish Press brings you the news from the creator’s point of view.

Sign up now to get the latest creator economy news stories—plus why it matters—delivered straight to your inbox


IN THE BIZ


INTERNET CULTURE

Jonah Hill

The Men Who Think Jonah Hill Did Nothing Wrong

Jonah Hill’s text messages have caused a vocal divide in online discourse. Some men online don’t seem to understand what Jonah Hill did wrong.

By Steven Asarch, Passionfruit Contributor


TIPS AND TRICKS

Here’s How To Take Actually Great Photos With Your Phone Every Time

10 tips and tricks for upping your phone photography game.

By Rachel Kiley, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Kathleen Kennedy Is Not Hiding In This Email

    Kathleen Kennedy Is Not Hiding In This Email

    CREATOR NEWSLETTER Issue #182 | November 2, 2023 How’s everyone’s candy hangover? At this point, there’s usually just trash candy left lying around the house, enjoy chiseling those Milk Duds out of your teeth for the next few days. I’m thankful and impressed there were virtually zero regrettable “current event” gags on my timeline this…

  • The Cringeification of Costumes

    The Cringeification of Costumes

    CREATOR NEWSLETTER Issue #181 | October 31, 2023 There are swathes of creators whose whole content strategy revolves around reacting to “cringe” content. YouTube, in particular, thrives on being a bit of a freakshow. As YouTube essayist Contrapoints points out in her essay about cringe, this kind of voyeuristic content is often fueled by an…

  • How Do You Solve a Problem Like Jason Calacanis?

    How Do You Solve a Problem Like Jason Calacanis?

    CREATOR NEWSLETTER Issue #180 | October 26, 2023 Oh, what a time to be young in the world: so much potential on the horizon: an infinite multiverse of possibilities, stemming from right this moment into that beautiful question mark of the future. Youth is wasted on the blah blah you get the point. I’m being…