Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Twitch’s Creator Crackdown

    Twitch’s Creator Crackdown

    CREATOR NEWSLETTER Issue #290 | Nov. 14, 2024 – Taylor Lorenz, Passionfruit Contributor PLATFORMS Will President Trump Save TikTok? The long and confusing road to a potential TikTok ban.  By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED Clear Out the Moment Warehouse Before Black Friday Psst…right before Black Friday is a low key awesome way to scoop professional gear at…

  • Internet Culture is Just Culture

    Internet Culture is Just Culture

    CREATOR NEWSLETTER Issue #289 | Nov. 12, 2024 – Grace Stanley, Deputy Editor CULTURE We Need Internet Culture Journalism More Than Ever Internet culture is just culture. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Clear Out the Moment Warehouse Before Black Friday Psst…right before Black Friday is a low key awesome way to scoop professional gear at…

  • Handling a Trump Presidency

    Handling a Trump Presidency

    CREATOR NEWSLETTER Issue #288 | Nov. 7, 2024 It’s times like these that words fail, and I think it’s safe to say everyone at Passionfruit is trying to shake themselves out of a bit of a catatonic state right now. We’re all processing what this means for us, our families, our friends, our careers, our…