Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Where to Watch the Election

    Where to Watch the Election

    CREATOR NEWSLETTER Issue #287 | Nov. 5, 2024 This Election Night, content creators across the internet will be offering live coverage and watch parties for the big night. With election night streams across Twitch, YouTube, TikTok and more, creators are pairing thoughtful commentary with in-depth discussions and unconventional perspectives on the political process.  Whether you’re…

  • Halloween Is Boom Time for Paranormal Creators

    Halloween Is Boom Time for Paranormal Creators

    CREATOR NEWSLETTER Issue #286 | Oct. 31, 2024 – Taylor Lorenz, Passionfruit Contributor CULTURE How Alternative Media Failed to Change Political Coverage Americans changed their news sources, but not so much their appetites.   By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED Passionfruit Readers: Get Up To $100 in TikTok Advertising Credits Newsflash: TikTok ads work for…

  • Tim Walz Takes on Twitch

    Tim Walz Takes on Twitch

    CREATOR NEWSLETTER Issue #285 | Oct. 29, 2024 Donning a camouflage Vikings hat, vice presidential candidate and Minnesota Governor Tim Walz has decided to take a page out of creators’ playbooks. Joined this past Sunday on Twitch by Representative Alexandria Ocasio-Cortez, known for her record-breaking streams in the past, Walz played as the Vikings on “Madden NFL…