Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The TikTok Feminism Leaving Fox News’ Body in the Elephant Graveyard of Cable Television

    The TikTok Feminism Leaving Fox News’ Body in the Elephant Graveyard of Cable Television

    CREATOR NEWSLETTER Issue #202 | January 11, 2024 Show of hands: How many of us still have, like, television? I don’t mean the physical object, because this isn’t a poll about whether you own a tv (though that was a fun thing to be mad about in 2014!). Owning a 67″ Samsung OLED 4K flatscreen…

  • YouTube’s Union Battle With Contractors

    YouTube’s Union Battle With Contractors

    CREATOR NEWSLETTER Issue #201 | January 9, 2024 Last week, the National Labor Relations Board (NLRB) announced a decision that Google, YouTube’s owner, is pretty unhappy about, according to an appeal filed this week. The NLRB is the federal agency that protects the rights of employees to collectively bargain for things like better working conditions…

  • Career-Killer Robots

    Career-Killer Robots

    CREATOR NEWSLETTER Issue #200 | January 4, 2024 I’ve been watching this dystopian anime murder mystery Netflix miniseries called “Pluto,” which is basically about a world where artificial intelligence has become so advanced that robots have accumulated similar rights to humans. It’s based on a 2003 manga by Takashi Nagasaki and Naoki Urasawa, whom “Parasite”…