Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • BookTok’s Hockey Smut Sexualization Problem

    BookTok’s Hockey Smut Sexualization Problem

    CREATOR NEWSLETTER Issue #156 | August 1, 2023 Ah, BookTok. A place heralded as a safe haven for young female readers—both feminist and not-so-feminist. It’s a place for some to connect over the revolutionary musings of Bell Hooks and Audre Lorde. A place to be a self-aware Sally Rooney sad girl, an unhinged satirical “My…

  • What Makes a Career Content Creator?

    What Makes a Career Content Creator?

    CREATOR NEWSLETTER Issue #155 | July 27, 2023 Words mean something. It’s important to define your terminology—especially now, during Hot Labor Summer, with SAG, the WGA, and several non-Hollywood-based unions on strike.  Unfortunately, in the case of SAG in particular, a lot of the terminology has gotten quite muddled, sometimes leading to conflicting responses. If…

  • Get Your Head in the Clouds

    Get Your Head in the Clouds

    CREATOR NEWSLETTER Issue #154 | July 25, 2023 If you’re anything like me (a creative individual with attention deficits), you’ll remember school days when teachers bemoaned you for having your head in the clouds, with end-of-semester report cards that read: “Grace is great, but has a habit of daydreaming.” I don’t know about you, but…