Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Cold Anger and Cool Labor Fall

    Cold Anger and Cool Labor Fall

    CREATOR NEWSLETTER Issue #165 | Sept 5, 2023 This Labor Day weekend, I decided to return to a book that once changed my thinking about political organizing when I was in college. “Cold Anger” follows a successful social justice organizing campaign from activists Saul Alinsky, Ed Chambers, and Ernie Cortes, and the Industrial Areas Foundation…

  • Creators Deserve a Guild. Just Not This One.

    Creators Deserve a Guild. Just Not This One.

    CREATOR NEWSLETTER Issue #164 | August 31, 2023 It’s Hot Labor Day weekend y’all, and there’s no better time to check in to see how all the recent unionization efforts have been going. SAG and the WGA are on still on strike against the AMPTP, which has countered their proposal for renegotiations with a resounding…

  • And ‘Creator of the Year’ Goes to…

    And ‘Creator of the Year’ Goes to…

    CREATOR NEWSLETTER Issue #163 | August 29, 2023 On this week’s “Fear&” podcast Patreon exclusive episode with creators Will Neff, Hasan Piker, QTCinderella, and AustinShow, streamer QTCinderella (the founder of the Streamer Awards) loudly and proudly said, “Fuck the Streamys.” Why? After creating her own awards show specifically targeting categories of creators left out by…