Here’s to Holiday Home Videos

CREATOR NEWSLETTER


When I was a little kid, I used to love making YouTube videos. I was around nine years old when YouTube launched in 2005. Armed with a laptop, a camera, and iMovie, I was truly unstoppable. The holidays were a particularly fun time because I was able to get together with my cousin, and we’d make vlogs, music videos, and elaborate blockbuster trailers (with an impressive amount of continuity editing for nine-year-old brains.)

I’m pretty nostalgic for those times. As much as social media was dangerous and probably rotted our brains, growing up on the internet during that particular era was fun in a lot of ways. It was a time of unrestricted creativity and curiosity — and at least for me, making money or getting famous from silly little videos was never something that crossed my mind. I just wanted to have fun.

At some point though, everything became commodified. Of course, I got older and had to worry more about making money, for one thing. But also, the advertising ecosystem adapted to this wild world of creation and found a way to exploit it. Tech companies and brands make millions off the ads playing next to the silly little videos we create. And even though much of that revenue doesn’t get shared with us, the prospect of being one of the lucky few to strike it rich (or simply go viral and get attention) is enticing. Ask any little kid these days why they want to be a YouTuber, and most of them will mention fame and wealth as the primary motivating factors. 

At the end of the day, part of our mission here at Passionfruit is bringing recognition to the “labor” side of this creator economy. Making art isn’t all fun and games, it takes time, elbow grease, and real work. Too often, people take advantage of those working in creative professions, abusing starry-eyed creative minds to mine free or cheap labor. And that kind of predatory behavior burns people out from creating at all. It crushes dreams.

Still, as the holidays roll around, I’m recognizing how I took something I loved (creating things) and commodified it. When something becomes your job, it loses its sparkle.

You’re still going to hear me prattle on about “labor” this, “pay creators” that, yadda yadda yadda. Some of the work I’m most proud of this year from Passionfruit is our coverage of strikes, protests, walkouts, and unionization. We try to hold the financial powers that be to account. 

But we also try to go beyond the money side of things and recognize the weird and wonderful niches of the internet that are just… fun. Skibidi toilets, Grimace Shakes, Woppenheimers, 4-hour-long video essays, WeedTubers, furries, people acting like NPCs, unfiction and alternative reality creators — these are just a few of the things we’ve written about that tap into that whimsical nature of the internet that can so easily be stripped away from us. 

My nine-year-old self’s movies are lost to the sands of time. But that’s kind of perfect because most things on the internet are ephemeral. What’s important is the moment in time they brought us joy. 

This holiday season, I hope you make something just for you and your friends. A silly little meme, a shoddily edited video, a song. Something that has nothing to do with capitalizing on viral trends, nothing to do with SEO or algorithms. Something that no one is planning on making money off of.

Happy creating, and happy holidays!


PERSONALITIES

Smosh’s New Leadership is Adapting to the ‘Modern YouTube Landscape’

smosh

THE COMMENTS SECTION


A vlogging kit that’s truly pro-level

Created to meet the needs of storytellers, filmmakers, and content creators, the PRO Vlogger kit from Joby features the ultimate on-camera vlogging microphone, Wavo PRO, and the strongest GorillaPod to date, the 5k PRO. Known and loved by the biggest creators around the world, this is the kit you need to produce pro-level, viral-worthy content.


IN THE BIZ


TIPS & TRICKS

Creating When the World Is on Fire: A Christmas Eulogy for a Bad Year

A eulogy for a year that made it hard to make art. 

By John-Michael Bond, Passionfruit Contributor

christmas eulogy featured image - a skull in a santa hat on fire on a laptop

CULTURE

Man talking in front of wall of screens and trippy best video essays 2023

The 5 Best Video Essays of 2023 (According to Me)

2023 was a wild year for YouTube. 

By Steven Asarch, Passionfruit Contributor


SANTA MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Meta AI Launches This Month’s Featured Flavor of Techno-Dystopia and It’s a Kendall Jenner Chatbot

    Meta AI Launches This Month’s Featured Flavor of Techno-Dystopia and It’s a Kendall Jenner Chatbot

    CREATOR NEWSLETTER Issue #176 | October 12, 2023 It’s been a tough week. I don’t know how other people are coping, but not since September 11th have I felt such sickening dread upon waking up every morning. I don’t want to say anything publicly — well scratch that, I very much do — but fear…

  • An Anti-Algorithm Manifesto

    An Anti-Algorithm Manifesto

    CREATOR NEWSLETTER Issue #175 | Oct. 10, 2023 Last Wednesday, Jack Conte, the founder and CEO of Patreon (and former co-creator of 2010s YouTube-viral band Pomplamoose), dropped a flashy, musical, vloggy video explaining his company’s new vision and platform updates. The 39-year-old-creator-turned-entreprenuer shows himself mixing beats on keyboards and drum machines, passionately explaining that the…

  • Sell Out With Me, Oh Yeah!

    Sell Out With Me, Oh Yeah!

    CREATOR NEWSLETTER Issue #174 | Oct. 5, 2023 Anyone catch the Reel Big Fish reference in the subject, anyone? Bueller? That’s another reference to an even earlier cultural touchpoint, back when our media was more of a monoculture than a multiverse. There was a time when there were only so many movies on the shelf…