How to Defeat the Algorithm’s Gaping Maw

CREATOR NEWSLETTER


Presented by:

At every VidCon I’ve attended, someone mentions the name Paddy Galloway. It’s not a name most people recognize, but for creator economy conference goers, spending time scrolling through Galloway’s tweets is a bit of a rite of passage.

Galloway himself isn’t exactly the one in the spotlight, but his strategy is. He is regarded in the industry as one of the top YouTube growth experts, working with clients like PrestonPlayz (15.8m subscribers), Loverfella (3.2m subscribers), and the one and only MrBeast (308m subscribers). On his X account, Galloway frequently shares advice for YouTubers.

Passionfruit writer John-Michael Bond read a bunch of Galloway’s tweets about building an audience from scratch so you don’t have to. All that knowledge is compiled into this nifty guide about “defeating the algorithm’s gaping maw.” If you make cool stuff on the internet and want to build an audience, it’s always nice to take some cues from the experts.


TIPS & TRICKS

Paddy Galloway’s 12-Step Process for Building a New YouTube Channel in a Year

Paddy Galloway with youtube background

Ready to expand your reach—and earnings? Turn your knowledge into an online course today.

Teachable creators average six figures in lifetime earnings, thanks to the platform’s easy, customizable digital products. From courses and coaching to memberships and community, start generating income you can count on today.


IN THE BIZ


PLATFORMS

YouTube Should Bring Back the Dislike Count

In 2021, YouTube made the dislike count private across the platform. It’s time to bring it back. 

By Steven Asarch, Passionfruit Contributor


PLATFORMS

Meta Tries To Strike Deals With Hollywood Stars for AI Projects

Meta is offering millions to secure AI voice projects with celebrities like Judi Dench and Awkwafina. 

By Charlotte Colombo, Passionfruit Contributor


UPCOMING EVENTS


CHARLI MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • BookTok’s Hockey Smut Sexualization Problem

    BookTok’s Hockey Smut Sexualization Problem

    CREATOR NEWSLETTER Issue #156 | August 1, 2023 Ah, BookTok. A place heralded as a safe haven for young female readers—both feminist and not-so-feminist. It’s a place for some to connect over the revolutionary musings of Bell Hooks and Audre Lorde. A place to be a self-aware Sally Rooney sad girl, an unhinged satirical “My…

  • What Makes a Career Content Creator?

    What Makes a Career Content Creator?

    CREATOR NEWSLETTER Issue #155 | July 27, 2023 Words mean something. It’s important to define your terminology—especially now, during Hot Labor Summer, with SAG, the WGA, and several non-Hollywood-based unions on strike.  Unfortunately, in the case of SAG in particular, a lot of the terminology has gotten quite muddled, sometimes leading to conflicting responses. If…

  • Get Your Head in the Clouds

    Get Your Head in the Clouds

    CREATOR NEWSLETTER Issue #154 | July 25, 2023 If you’re anything like me (a creative individual with attention deficits), you’ll remember school days when teachers bemoaned you for having your head in the clouds, with end-of-semester report cards that read: “Grace is great, but has a habit of daydreaming.” I don’t know about you, but…