How to Defeat the Algorithm’s Gaping Maw

CREATOR NEWSLETTER


Presented by:

At every VidCon I’ve attended, someone mentions the name Paddy Galloway. It’s not a name most people recognize, but for creator economy conference goers, spending time scrolling through Galloway’s tweets is a bit of a rite of passage.

Galloway himself isn’t exactly the one in the spotlight, but his strategy is. He is regarded in the industry as one of the top YouTube growth experts, working with clients like PrestonPlayz (15.8m subscribers), Loverfella (3.2m subscribers), and the one and only MrBeast (308m subscribers). On his X account, Galloway frequently shares advice for YouTubers.

Passionfruit writer John-Michael Bond read a bunch of Galloway’s tweets about building an audience from scratch so you don’t have to. All that knowledge is compiled into this nifty guide about “defeating the algorithm’s gaping maw.” If you make cool stuff on the internet and want to build an audience, it’s always nice to take some cues from the experts.


TIPS & TRICKS

Paddy Galloway’s 12-Step Process for Building a New YouTube Channel in a Year

Paddy Galloway with youtube background

Ready to expand your reach—and earnings? Turn your knowledge into an online course today.

Teachable creators average six figures in lifetime earnings, thanks to the platform’s easy, customizable digital products. From courses and coaching to memberships and community, start generating income you can count on today.


IN THE BIZ


PLATFORMS

YouTube Should Bring Back the Dislike Count

In 2021, YouTube made the dislike count private across the platform. It’s time to bring it back. 

By Steven Asarch, Passionfruit Contributor


PLATFORMS

Meta Tries To Strike Deals With Hollywood Stars for AI Projects

Meta is offering millions to secure AI voice projects with celebrities like Judi Dench and Awkwafina. 

By Charlotte Colombo, Passionfruit Contributor


UPCOMING EVENTS


CHARLI MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The ‘Traumageddon’ Reckoning

    The ‘Traumageddon’ Reckoning

    CREATOR NEWSLETTER Issue #144 | June 20, 2023 Youtuber Colleen Ballinger is currently facing an onslaught of allegations of grooming and inappropriate behavior from former young fans and employees. Though the situation, known as “traumageddon,” may seem like niche influencer drama, it’s actually indicative of how creators have come to hold each other accountable. I’ll…

  • Creators Face an Existential Crisis. But Help is On the Way.

    Creators Face an Existential Crisis. But Help is On the Way.

    CREATOR NEWSLETTER Issue #143 | June 15, 2023 Today’s newsletter is presented by Detail, a powerful all-in-one app for video creators at every level. Use Passionfruit’s referral link to try out their new iOS app Detail Duo, which allows you to dual record, edit and post directly from your phone. SPONSORED Detail Duo is the…

  • The Creator Labor Economy is Broken. Pay Your Mods Anyway.

    The Creator Labor Economy is Broken. Pay Your Mods Anyway.

    CREATOR NEWSLETTER Issue #142 | June 13, 2023 Don’t adjust your screens, we’re trying out some new stuff here on the newsletter. Starting with this long overdue meet-and-greet: Hi! I’m Drew Grant, and I’m the managing editor of Passionfruit. If you’ve noticed we’ve been shifting around our content coverage, I’m the person to blame for…