On December 9th, OnlyFans stars Sophie Rain and Aishah Sofey posted a video in front of a sprawling Florida mansion. “You can’t just make a house of bops,” the caption read. Seconds later, they reveal a large canvas with the Bop House logo. The video quickly amassed over 10 million views, and the Bop House was born.
The Bop House is a content house comprising seven OnlyFans stars with over 34 million collective followers. They create safe-for-work content on TikTok, Instagram, and YouTube that leans heavily into viral trends and popular audios.
The women are all aged 19 to 24, and they’ve received outside attention for the obscene amount of money they claim to generate per year on OnlyFans. Sophie Rain, the highest earner of the house, says she earned $43 million last year, while other girls claim to be raking in millions per month.
Content houses are not a new phenomenon. The first content house, The Station, was established by a group of YouTubers in Venice Beach, California, in 2009. Since then, hundreds of content houses have cropped up across the country, often tied to the rise of specific platforms.
There were YouTuber houses. An apartment complex full of Vine stars. Homes full of Musical.ly kids, Snapchat stars, Twitch streamers, and gaming creators.
As each new social platform goes mainstream, it births a slew of content houses. When TikTok use exploded in 2019, a group of Gen Z creators launched the Hype House, which became a household name overnight to millions of teens.
The Bop House launch had a similar effect. It is the first consumer-facing content house for the OnlyFans era and represents a breakthrough moment for the platform in culture. The Bop House and its creators have put OnlyFans on the map to a new generation of internet users who see it as just another social platform, especially women.
While the Bop House’s fandom initially started as nearly entirely men, its TikTok following now consists of up to 70% young women. Many of these women have developed deep parasocial bonds to the Bop House creators through their intricate storylines and manufactured controversies.
“These OnlyFans creators have really figured out how to make [safe for work] social media content that promotes OnlyFans,” said Jack Appleby, a brand strategist and writer of Future Social, a newsletter on social media and creator strategy. “They’re becoming more viral on every other platform and their OFs are growing by the nature of that… it’s exponential growth.”
Adry Gonzales, a social media strategist in Miami, said that she followed the Bop House launch closely because it made such a splash online.
“The Bop House,” she said, “they’re young, they’re pretty, they’re rich, they post fantastic content. They set the standard. They’re cute as hell, they have beefs. They’re not your typical sex workers, with everyone’s biases, that’s what makes them captivating, they’re charismatic and funny.”
Like the Hype House, there are already breakout stars of the group. Rain, Sofey, and a creator named Camilla Araújo garner the most attention. Araújo has collaborated with A-list YouTubers, including Tana Mongeau and James Charles.
She recently launched a podcast where she interviews viral internet figures like Ash Trevino. Trevino is a TikToker known for dating inmates and dubbed “worst mom on TikTok” for the things she exposes her children to. She and her daughter visited the Bop House in February.
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