Internet Vengeance, Schadenfreude, and Bad Bosses

CREATOR NEWSLETTER


I don’t know about you, but I’ve had some really scummy, abusive bosses: I’ve had a producer scream with specks of spit flying at my face, slamming a door so loud it could be heard down the office block. I’ve been harassed on the job by men reeking of liquor. I’ve been called arrogant by a filmmaker for asking to be paid $15 an hour, rather than groveling for a paycheck even smaller than Texas’s measly $7.25/hour minimum.

It’s maddening to be taken advantage of, abused, and belittled by horrible people—but especially by horrible bosses. And so this week, the news that members of Lizzo’s dance squad are speaking up about allegations of fat shaming and sexual misconduct, and that millionaire tycoon/alleged bad boss MrBeast is being countersued for $100 million by a business partner over the collapse of his dining empire, I’m feeling a desire for bittersweet retribution.

Those videos of violent racists in the Alabama riverboat brawl video getting slammed over the head with glorious folding chairs just feel right. God bless the creator of this TikTok filter. And it is righteous, a sliver of justice served in a storm of unheard and unavenged injustices. Unfortunately, this country’s judicial system is deeply corrupted, and real justice—let alone reparations—is miles and miles away. But at least for now, thanks to TikTok, we can relish in a little sweet, sweet poetic justice. Someone get that white folding chair into the Smithsonian. Cue this iconic remix of “Try That In A Small Town.” 

It feels really, really good to get this little bit of justice served online, but it seems on the flip side, some ruthless capitalists have tapped into humanity’s thirst for Schadenfreude and turned it into profit.

Creators like MrBeast cosplay “suffering” for views, imitating extreme conditions: in Antarctica, in the middle of the desert, encased in ice, and (rather insensitively) in solitary confinement. This week, he’s orchestrated being stranded at sea—munching on rations of Feastables bars and canned chili—in a video that broke YouTube’s world records for the most views on a non-music video in 24 hours. 

Something about these masochistic escapades make MrBeast seem relatable to a large audience of everyday people. Seeing him suffer brings us, mere mortals, down to his level. It makes him seem less like a Zuckerberg-esque reptilian or a flesh incarnation of the Monopoly man

“No, no,” fans say, “MrBeast is Jimmy, a humble human being, a philanthropic giver that’s more than the millions and millions of dollars he makes off advertising and Feastables sales.” And his shield of feigned humility is working well—no one seems to remember was accused by 11 people of creating a toxic work environment, yelling at and belittling his underlings—even if he does have to be drenched in seawater in order to maintain it.


STRANDED AT SEA

Why Do We Love to Watch MrBeast Suffer?

mrbeast

Sculpt your unique sound and stand out from the crowd

Upgrade your content creation game with the Blue Sona microphone. Designed for creators, it delivers stunning broadcast sound and minimizes distractions for crisp and clean streams. Order now and use code LOGIBTS for up to $50 off your purchase.


THE COMMENTS SECTION


IN THE BIZ


NEW YORK STATE OF MIND

Kai Cenat Overtook Union Square, But It’s Just an Average New York Day

The streamer captured the public zeitgeist, but it was just another blip on New Yorkers’ radar.

By Steven Asarch, Passionfruit Contributor

people swarming NYC park (l&r) Kai Cenat with NYPD (c)

FROM THE PICKET LINE

is the writers strike over - Adam Sandler and Ben Stiller joined picket line of strike workers of WGA and SAG-AFTRA in front of NBCUniversal headquarters in New York on August 2, 2023

Everything You Need to Know About the 2023 Writers’ and Actors’ Strike

The last writers’ strike went on for 100 days. When will this one end? 

By Rachel Kiley, Passionfruit Contributor


JOB BOARD


WHEN THE RHYTHM IS GLAD, THERE IS NOTHING TO BE SAD

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Streamers Rally Against ‘Anti-Creator’ Policies From Twitch

    Streamers Rally Against ‘Anti-Creator’ Policies From Twitch

    CREATOR NEWSLETTER Issue #141 | June 8, 2023 Just 24 hours after announcing a sweep of stringent restrictions on branded content on Tuesday, Twitch backtracked Wednesday, removing the changes due to creator backlash. Creators were furious at the new policies, rightfully calling the changes “anti-creator” for making sponsorships far more difficult and expensive for streamers…

  • Long Gone Are the Days of Facetune

    Long Gone Are the Days of Facetune

    CREATOR NEWSLETTER Issue #140 | June 6, 2023 Long gone are the days of Facetune, of merely erasing the occasional zit or lightening dark circles after a late-night out on a static, good morning post. Now, with new filters from TikTok, you have the power to completely transform your face on video, warping your eyes…

  • 🪧 People Over Profit

    🪧 People Over Profit

    CREATOR NEWSLETTER Issue #139 | June 1, 2023 Greetings, fellow humans. With science and tech leaders issuing apocalyptic robot warnings, teens bullying Snapchat’s new chatbot to make it whimper and call them “senpai,” and influencers multiplying into clones, it’s impossible to escape the AI craze these days. We’re flying fast into the unknown with no…