Is the ‘Very Demure’ Trademark in Crisis?

CREATOR NEWSLETTER

Issue #267 | August 27, 2024

By now, we’ve all heard about the “very demure, very mindful” creator, Jools Lebron. The TikToker pioneered the massively viral, tongue-in-cheek signature catchphrase, hitting on a polite, cutesy, “modest” feminine diva aesthetic (a satirical antithetical to our messy, neon-green brat summer.)

Lebron’s newfound fame has landed her some high-profile gigs, like an appearance on Jimmy Kimmel Live with Rupaul, CBS’s morning show, events with makeup mogul Patrick Ta, and brand deals with companies like Lyft and Verizon. However, her success has apparently come with a hiccup: someone else is trying to steal her rightfully deserved trademark.

On August 23, TMZ broke the news that a man named Jefferson Bates applied to trademark Lebron’s viral phrase. Bates allegedly has a history of trying to claim trending phrases that he did not invent. In a now-deleted TikTok, Lebron has admitted that she felt she “dropped the ball” by not securing the trademark sooner.

But, Lebron may still be able to secure the trademark she deserves. To find out how, check out the story below. (You can also read this nifty guide on the differences between trademarks and copyrights for more context.)

Luckily, it seems like Bates doesn’t have a real case for winning the trademark. We all know who the phrase really belongs to. Plus, how can I say this demurely..? Money can’t buy class. 💅

– Grace Stanley, Deputy Editor

PERSONALITIES

Is the ‘Very Demure’ Trademark in Crisis?

Social media star Jools Lebron told TikTok viewers she ‘dropped the ball‘ by not filing a trademark fast enough.

By Charlotte Colombo, Passionfruit Contributor

jools lebron in car with caption "How to be demure at work"

→ READ THE FULL STORY

Build Your Own Cosmetics Business With Blanka

Launching any kind of product is hard, launching a cosmetics line can seem like the hardest. But Blanka was started by a fellow creator to help other creators source, produce, and distribute cruelty-free, high quality vegan cosmetics under your own custom brand label, with no minimum order size and drop shipping available. Sign up now for your first 14 days free.

Try Blanka

IN THE BIZ

TIPS & TRICKS

Trademark vs Copyright: A Beginners Guide for Creators

Whether protecting your content or your brand, you need to know the basics. 

By Patricia Grisafi, Passionfruit Contributor

READ THE FULL STORY →

CULTURE

The Opera Gets TikTok-ified

A short-form opera will premiere at the Teatro Morlacchi on September 13. 

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

YOUTUBE MADE ME DO IT

The React Pack – Dani, Morgan, and Sam – joins us on this week’s Reactorverse Podcast. This trio, renowned for their anime reactions, will showcase the on-screen chemistry and flow that has shaped their lives both on and off camera.

Be sure to subscribe to the Passionfruit YouTube channel so you don’t miss an episode! If you’d prefer to listen in audio form, we also have a podcast feed.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Is Bernie the Next Big Manfluencer?

    Is Bernie the Next Big Manfluencer?

    CREATOR NEWSLETTER Issue #332 | April 15, 2025 – Liz Plank, Passionfruit Contributor  PERSONALITIES Twitch Streamer Literally Tortures Himself For Views The stream went on for 16 hours. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Try Out The New TikTok Ad Assistant If you’re trying to grow your TikTok audience, buying ads that extend the reach of your content…

    By

    Liz Plank

  • Meet the Creator Running for Congress

    Meet the Creator Running for Congress

    CREATOR NEWSLETTER Issue #331 | April 10, 2025 – Taylor Lorenz, Passionfruit Contributor  LABOR Best Buy Launches Creator Program Creators can earn uncapped commission. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Listen to Passionfruit’s Publisher on Creator Economy Live Passionfruit’s bossman James Del sat down with Brendan Gahan and Keith Bendes from Creator Economy Live! to discuss journalism’s role in the…

    By

    Taylor Lorenz

  • Make Your Trolls Fight Each Other

    Make Your Trolls Fight Each Other

    CREATOR NEWSLETTER Issue #330 | April 8, 2025 This past weekend, it appeared, for a brief moment, that menswear influencer Derek Guy, aka Dieworkwear, was going to physically fight someone outside the Uniqlo Store in San Francisco. “Yesterday, someone who follows me told her husband about my tweet,” he tweeted. “He came into my replies and asked…

    By

    John-Michael Bond