CREATOR ECONOMY NEWSLETTER
Issue #89 | Dec. 6, 2022
Creators who make science content need to make a living like the rest of us. But unlike creators in some other fields, science creators face serious ethical questions when it comes to monetizing through brand partnerships.
This week, Passionfruit contributor Sabina Wex spoke with multiple creators and science experts about the ethics of combining brand deals and science content. Creators shared what ethical requirements they have for brands, what requirements brands have for them, what they charge for ad campaigns, and more.
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
Science creators and brand partnerships: Can the two co-exist?
“People value my opinion as a scientist, and I’m very careful with how I wield that.”
By Sabina Wex, Passionfruit Contributor
ONE GREAT TIP
“I find that a lot of times when I’ve shifted my direction, I alienate at least a section of my audience. … I spent a lot of time creating content with my audience very heavily in mind. I’m still kind of doing that, but I realized how much that was kind of stifling my creativity.”
—Creator Kat Blaque on not being afraid to alienate your audience. Read more in our June 2022 interview.
TOOLS REVIEW
Creator economy gift guide: The best content to stand out in the social media sphere
Make your content pop.
By Jaime Carrillo, Passionfruit Contributor
TIPS AND TRICKS
Beauty creator Ester Tania shares what she’s learned about brand partnerships
“Draft an amazing short email pitch, and email brands every single day.”
By Grace Stanley, Newsletter Editor
IN THE BIZ
- YouTube announced the winners of the Streamy Awards, including creators MrBeast, Khaby Lame, Ryan Trahan, Sheena Melwani, Airrack, Mark Rober, and others.
- Discord is opening up its paid subscription offerings for creator monetization.
- Twitter is pursuing algorithmic content recommendations. (via TechCrunch)
- YouTube is working again after thousands of users reported outages. (via Reuters)
- LinkedIn is rolling out new inbox safety tools. (via TechCrunch)
- YouTube launched a podcast breaking down popular trends on the platform. (via the Publish Press)
- Only days after reinstating Kanye West’s account on its platform, Twitter banned the rapper for antisemitic tweets. (via Fortune)
TIKTOK MADE ME DO IT
Alongside the ever-popular Spotify Wrapped, we’re also recapping this year’s music with an app that creates a mock festival lineup poster based on your listening habits.
