CREATOR NEWSLETTER
Issue #143 | June 15, 2023
Today’s newsletter is presented by Detail, a powerful all-in-one app for video creators at every level. Use Passionfruit’s referral link to try out their new iOS app Detail Duo, which allows you to dual record, edit and post directly from your phone.
SPONSORED
Detail Duo is the camera app for storytellers
Detail launches their biggest update to Detail Duo on iOS yet, introducing a timeline, instant video backgrounds, and captions to help you record and edit engaging talking video faster.
The internet can be a complicated, confusing place sometimes, where everything gets upended quickly. You could devote a lot of time and energy into some platform or new quasi-legal project, only to see it vaporize suddenly before your eyes, taking all of your hard work with it. Sometimes, it can feel like the rules of the game are still being figured out while we’re all playing, leading to a chaotic situation in which everyone’s trying to establish themselves and even embark on careers in a world of uncertainty, where the ground can shift beneath their feet at any time.
Before they share their first piece of content, online creators are faced with a dizzying array of options, the kind of freedom of choice that can be paralyzing. New tools are rolling out every day. Meta introduced broadcast channels to Instagram for top creators just this week, while Apple’s forthcoming Vision Pro AR headset could potentially upend the game for everyone. Does it make sense to start building an audience in the metaverse today? What if you focus on learning how to make AR/VR content, and then no one shows up at your virtual stage?
All of these infinite choices and options and dangers can seem intimidating, even frightening, at first, like when Parzival first enters the OASIS in “Ready Player One” and watches it extend out infinitely in every direction. An ocean of destinations, more than one person could ever visit in an entire lifetime. But fortunately, there’s no need to do it all or over-extend yourself. All you really need to do is take a deep breath and a beat, to figure out what kinds of content and experiences mean the most to you, and where your voice will have the most resonance, can pay. Like Parzival when he meets his friends and figures out that he has a real shot at solving Halliday’s riddles. (OK, I promise I will stop making “Ready Player One” references now. Not even sure how we got there.)
Fortunately, you are not alone on the internet. Cause that would be kind of terrifying. Whether it’s pointing your way to new tools that can help make the job easier and more fun, keeping you calm and centered when the pressure is making you fly off in random directions, or just distracting you for a quick minute… it’s good to know that your friends and community have your back.
Hopefully, this is also where Passionfruit can come in, cutting through the noise and providing quick, helpful advice and insight to ease the nearly impossible job of working on the internet all day and remaining sane. We’re the community part, as opposed to actually being friends. Unless you want to hang out this weekend, maybe see “Transformers” or something…
– Drew Grant, Managing Editor
NOTED BY LON HARRIS
What creators can learn from the Writers Strike, Part 6: Listen to Your Audience
As the strike continues, even the largest entertainment company in the world has to listen carefully to its audience, and shift course if public perception sours. That’s something everyone, especially creators can learn from.
By Lon Harris, Passionfruit Contributor
THE COMMENTS SECTION
“Keep raising your voices, keep being upset, never stop fighting for fair wages. Twitch is nothing without their content creators, they should be paying them what they’re worth instead of making you jump through hoops and gimmicks just to get what you deserve: liveable wages.”
—Twitter user Valentin Dolke on the importance of liveable wages for content creators.
HEALTH HACK: TOUCH GRASS
A Twitch streamer found a headphone dent while shaving for charity—here’s how to prevent them
Should longterm headphone use have you concerned?
By Rachel Kiley, Passionfruit Contributor
IN THE BIZ
- PARTNER: The Publish Press brings you the news from the creator’s point of view. Sign up now to get the latest creator economy news stories—plus why it matters—delivered straight to your inbox.
- Twitch is bringing back its 70/30 Creator Program…as long as you make UNDER $100k and have over 350 paid subscribers. (So no Prime memberships or gifted subs, which is insane because SOMEONE is paying for the latter.)
- Considering Twitch subs range from $5-25 a month, that means the moment you qualify for the program, streamers will have to either stop growing their base or lower their monthly income per subscriber in order to stay in the sweet zone.
- Following in the footsteps of Utah and Louisiana, Texas has a new law that requires parental consent for kids under 18 to join social media platforms.
- Prominent Minecraft content creator Dream deleted his infamous face reveal video, saying he just wants to go back to “being a gamer in a mask”.
- YouTuber Jeffree Star had a TikTok live stream interrupted by a swatting incident that left him surrounded by police.
- A bipartisan US Senate bill proposes tighter export controls for TikTok, which could address security concerns without having to ban the popular app.
- Meanwhile, over at Twitter, new CEO Linda Yaccarino emphasized freedom of expression in an email to employees that she then posted on Twitter.
- Elon Musk announced that content creators on Twitter can gain access to their subscribers’ emails.
- And adding to Twitter’s legal challenges, the company is now facing a $250M lawsuit from music publishers (including Universal, Sony, and Warner). The lawsuit alleges that Twitter failed to remove roughly 1700 pieces of music despite hundreds of thousands of takedown requests.
CANCELATION POLICY
J-pop TikTok group’s Asian accent controversy reignites age-old debate over appropriation
Sorb3t was canceled after a while member adopted an Asian accent. Should creators perform cultures that aren’t their own?
By Jasmine Waters, Passionfruit Contributor
YOUTUBE MADE ME WATCH IT
Even though Chris Meledandri shot down the rumors of a Legend of Zelda movie, we hope the hilarious fan pitches from the Let’s Get Ready Network’s reaction channel make their way to the Illumination CEO’s desk.
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