⌛How To Survive a Decade in the Gamer Game

CREATOR ECONOMY NEWSLETTER


When you’re a streamer, having a long-lasting career is a big question mark. The creator “economy” and gaming industry are too new for us to know what it really takes to keep creating for 20, 30, or 40 years. Seismic platform shifts on Twitch and YouTube and the mental tolls of rigorous social media posting are difficult to handle—but a select few have survived.

Passionfruit spoke with top creators, agents, and a manager to find out what a long-term career might look like in the gaming space. We focused on the careers of creators like BoxBox, The Completionist, Ninja, Jacksepticeye, DrDisRespect, and others that have been around for longer than 10 years—a lifetime in internet years. If anyone knows what a long-lasting internet career looks like, it’s them.


FROM THE INSIDE

‘I’ve been running on this treadmill for 12 years’: Gamers share the economics of career streaming


Hold Hollywood magic in the palm of your hand

Save $305 on the Emmy award-winning GoPro HERO10 Black Creator Edition, an all-in-one content-capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.


EARTH DAY

4 sustain-influencers to follow this Earth Day

From foraging in your back garden to hiking in heels, here are four environmental advocates to follow this Earth Day.

By Eve Upton-Clark, Passionfruit Contributor


THE DARK SIDE

Has TikTok’s search engine turned into a rumor mill?

TikTok’s recommended searches are seemingly creating drama and rumors.

By Audra Schroeder, Daily Dot Reporter


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Is Exclusivity Dead?

    Is Exclusivity Dead?

    CREATOR NEWSLETTER Issue #179 | October 24, 2023 This weekend under the shiny lights of nearby casinos on the Las Vegas strip, Twitch made a revelatory announcement: It is now, finally, officially allowing creators using its platforms to simultaneously stream across any platform. In case you’re unfamiliar, for a long time, Twitch had the sort…

  • Subterranean Homesick Blues (2008 NYC Media Club Mix)

    Subterranean Homesick Blues (2008 NYC Media Club Mix)

    CREATOR NEWSLETTER Issue #178 | October 19, 2023 Last weekend, Passionfruit threw its first-ever live event: an afternoon creator party at Karat House celebrating the release of Taylor Lorenz’s “Extremely Online: The Untold Story of Fame, Influence and Power on the Internet.” (And hey, after you’re done looking at the pictures, check out this new…

  • Content Feels Very Trivial Right Now

    Content Feels Very Trivial Right Now

    CREATOR NEWSLETTER Issue #177 | October 17, 2023 “Ahsoka” reactions, TikTok Halloween trends, MrBeast challenges. While these things normally are a source of levity in our lives, ‘content’ feels, at least to me, meaningless right now. And even worse, the normal things we post can seem out of touch with the current global humanitarian crisis…