⌛How To Survive a Decade in the Gamer Game

CREATOR ECONOMY NEWSLETTER


When you’re a streamer, having a long-lasting career is a big question mark. The creator “economy” and gaming industry are too new for us to know what it really takes to keep creating for 20, 30, or 40 years. Seismic platform shifts on Twitch and YouTube and the mental tolls of rigorous social media posting are difficult to handle—but a select few have survived.

Passionfruit spoke with top creators, agents, and a manager to find out what a long-term career might look like in the gaming space. We focused on the careers of creators like BoxBox, The Completionist, Ninja, Jacksepticeye, DrDisRespect, and others that have been around for longer than 10 years—a lifetime in internet years. If anyone knows what a long-lasting internet career looks like, it’s them.


FROM THE INSIDE

‘I’ve been running on this treadmill for 12 years’: Gamers share the economics of career streaming


Hold Hollywood magic in the palm of your hand

Save $305 on the Emmy award-winning GoPro HERO10 Black Creator Edition, an all-in-one content-capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.


EARTH DAY

4 sustain-influencers to follow this Earth Day

From foraging in your back garden to hiking in heels, here are four environmental advocates to follow this Earth Day.

By Eve Upton-Clark, Passionfruit Contributor


THE DARK SIDE

Has TikTok’s search engine turned into a rumor mill?

TikTok’s recommended searches are seemingly creating drama and rumors.

By Audra Schroeder, Daily Dot Reporter


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Sell Out With Me, Oh Yeah!

    Sell Out With Me, Oh Yeah!

    CREATOR NEWSLETTER Issue #174 | Oct. 5, 2023 Anyone catch the Reel Big Fish reference in the subject, anyone? Bueller? That’s another reference to an even earlier cultural touchpoint, back when our media was more of a monoculture than a multiverse. There was a time when there were only so many movies on the shelf…

  • The Creator Economy’s COVID Problem

    The Creator Economy’s COVID Problem

    CREATOR NEWSLETTER Issue #173 | Sept. 28, 2023 This weekend, I was scheduled to moderate an LGBTQ+ panel in Baltimore at the go-to convention for creators, VidCon. I was so excited. The panelists were some of my favorite creators — iconic video essayist ContraPoints, queer TikTok icon Cristian Dennis, our club-kid bimbo representative Griffin Maxwell…

  • Which Came First: Content or Community?

    Which Came First: Content or Community?

    CREATOR NEWSLETTER Issue #172 | Sept. 28, 2023 Back when I was the publisher of Futurism dot com, I used to go on stage at dorky futurist conferences and tell people “there was more content produced in the last hour than in all of 1990.” Just in terms of raw hours filmed, words published, songs…