CREATOR ECONOMY NEWSLETTER
Issue #112 | Feb. 28, 2023
If you want to flourish in social media, it’s important to realize audiences are not monolithic. There’s no one size fits all approach for viewers—especially in a world as hyper-focused as social media.
Since the dawn of social media, Black creators have been at the forefront of this philosophy. From the earliest days of Myspace to the founding of Black Twitter and their continuing leadership in developing new trends on TikTok, Black creators have pioneered the world of social media.
However, being influential in your content is just the beginning. Today we’re spotlighting six Black creators who aren’t just at the forefront of their success but who are making sure other people can flourish after them.
From groundbreaking LinkedIn entrepreneurs to the queen of mommy-sphere social media, each of these creators is here to help you level up your content.
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
6 forward-thinking internet insiders you should follow this Black History Month
From marketers to influencers and entrepreneurs, here are six influential insiders that will help you take your content to the next level.
By Passionfruit Staff
SPONSORED
Self-publish your first book
BookBaby is the all-in-one self-publishing platform you need to publish your first book. At a reasonable cost, you will get everything you need to go from writer to published author.
ONE GREAT TIP
“People will make it really delicious sounding to give ownership up. Especially when you’re young, you’re new, you don’t really know the standards of how everything works, it can feel really confusing. So if something doesn’t feel right, it’s probably because it isn’t.”
—Rebecca Black on preserving ownership over your creations. Read more in our February 2023 interview.
NOW LOADING…
Luxury, lifestyle, and law: Black women lawyers are flaunting their success on TikTok to inspire others
Black lawyers and creators share what it’s like to balance their work and passions, acquire brand deals, and create content that’s authentic to themselves.
By Natasha Breu, Passionfruit Contributor
TOOLS REVIEW
Tool or takeover? How AI will impact the creator economy
From AI-powered recommendation engines to content generation tools, machines are transforming how people create and consume content.
By Steph Weaver, Passionfruit Contributor
IN THE BIZ
- Pinterest’s collage-making app Shuffles is expanding to nine new countries, including Germany, France, Austria, Switzerland, Denmark, Norway, Sweden, Finland, and the Netherlands.
- Canada banned TikTok on government devices. (via TechCrunch)
- Creator company Jellysmack inked a streaming deal with Roku. (via Variety)
- Snapchat launched an AI chat bot. (via TechCrunch)
- Elon Musk recruited a team to create a Chat GPT rival. (via the Information)
- Instagram Reels users are using gore and misconduct footage to attract views and profit. (via the Washington Post)
- LinkedIn comments sections are getting clogged. (via Axios)
- VSCO has grown into a full-blown photographer social platform. (via TechCrunch)
TIKTOK MADE ME DO IT
Everyone’s eyebrows are (literally) raised at the new “yassified” bold glamour filter.
