😨 Is TikTok’s ‘Scar Girl’ Faking Her Scar for Clout?

CREATOR ECONOMY NEWSLETTER


This week for Passionfruit, writer Rebekah Harding explores the case of a TikToker known as “Scar Girl” who sparked a viral debate this month. Gaining notoriety for her viral lip-syncing videos, the TikToker, Annie Bonelli (@wtmab), garnered praise from viewers for proudly flaunting a thin scar across her cheek.

However, others voiced suspicions about whether her scar was real or just a ploy to set herself apart from the oversaturated community of lip-syncing accounts on the app. Users cited dramatic changes in the size, color, and placement of the scar, with criticisms picking up traction in January.

While “Scar Girl” denies these allegations, she seems to be cashing in on the views, comments, and responses generated from the controversy she sparked regardless. Read more about her story below.


THE DARK SIDE

‘It never fully went away, and neither did my insecurities’: People think influencer known for facial scar is faking it for clout


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ONE GREAT TIP


TIPS AND TRICKS

YouTube icon Lachlan Power shares business tips for creators

“Flexibility and speed were crucial for me in my early days.”

By Grace Stanley, Newsletter Editor


TOKWATCH

‘Why aren’t influencers honest anymore?’ Mikayla Nogueira accused of misleading viewers with false lashes in sponsored mascara TikTok

“The tendency of the beauty industry is emotionally driven consumption.”

By Charlotte Colombo, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

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