💥 MrBeast Sparks Twitter Debate

CREATOR ECONOMY NEWSLETTER


Jimmy Donaldson—aka YouTube stunt, tech, and philanthropy sensation MrBeast—is known for his scale, flashiness, and at times, controversy.

Back in February 2023, for example, Donaldson sparked debate after posting a video saying he “cured” 1,000 people of blindness. While some users accused Donaldson of “charity porn,” other loyal fans flocked to his defense.

Donaldson drew controversy once again on Friday after he tweeted a request to his followers asking them to fix up the displays of his Feastables candy product at Walmart stores. Passionfruit Contributor Patricia Grisafi breaks down the myriad of responses creators shared on Twitter—ranging from those impressed with this latest marketing ploy to those upset by how creators can take advantage of their fans’ loyalty.


SEEKING A TREND

MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart


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ONE GREAT TIP


FROM THE INSIDE

Pinterest CMO Andréa Mallard joins the Kajabi board (Exclusive)

Mallard shared advice for creators and shared how she thinks Kajabi is transforming the creator economy.

By Stephen Laddin, Passionfruit Contributor


TIPS AND TRICKS

Danielle Bayard in front of green to yellow gradient background with friendship social media concept doodles Passionfruit Remix

Meet an influencer who turned being a good friend into a 6-figure a year job as a content creator

TikToker Danielle Bayard Jackson explains how she’s managed to turn her advice about being a good friend into a six-figure yearly salary.

By Jen Glantz, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

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