CREATOR NEWSLETTER
Issue #150 | July 11, 2023
Guys, did you know Passionfruit is doing VIDEO PODCASTS now? Well, a video podcast, but there’s a podcast version of the video if that’s your speed. Head to our YouTube channel and check out The Reactorverse Podcast, a new weekly series where video editor Eric Rodriguez talks to some of the biggest names in the reactor community. It drops every Monday at 10 am PT, available literally anywhere podcasts live. If you don’t know what Reactors are, or why the issues they face are so vitally important to the future of video content on the Internet, I’ll explain. But first, do me a solid and visit one of the links above and subscribe to the channel, and after you’ve listened, drop a like or comment in the name of feeding the algorithm.
Back to what we’re talking about here. Reaction, reactors, and reacting videos are different concepts that change meaning depending on the platform: On Twitch, it’s popular videos or clips of people reacting to gameplay; on TikTok, reaction videos are anything from filming yourself listening to songs for the first time to giving real time feedback on other people’s TikToks. On YouTube, reactors refer to a specific space: people who record themselves watching a piece of pop culture for the first time, whether that’s a video game, a movie, TV show, or even a trailer. Teaser trailer reactions are especially popular.
YOUTUBE MADE ME DO IT
Don’t miss out on the debut episode of The Reactorverse podcast! Host Eric Rodriguez chats with Greg Alba from The Reel Rejects about the reactor community, online culture, creating on YouTube, and more. Remember to subscribe to our YouTube channel for updates!
For the debut episode of Reactorverse Podcast, Eric sat down with Greg Alba from the Reel Rejects, a channel he created 11 years ago and now boasts over a million subscribers and half a BILLION views for his videos (not including the live streams). He’s got over 1,951 Patreon subscribers paying for bonus content on top of the 6,200+ videos he’s released publicly. The experience can be summed up as “watching two guys watch the new ‘Willy Wonka’ trailer,” which was the case with one of today’s three videos that debuted on the channel, as well as reactions to “Ahsoka” and “Blue Beetle” trailers, which currently sit at 46K and 16K respective views and climbing, just hours after they dropped.
On any other platform, those numbers would equal cash money, in the form of sponsorship deals, or, in previous iterations of YouTube, ad revenue. But changes in YouTube’s policies after the advertising exodus known as the “Adpocalypse” means Reel Rejects must stay competitive with increasing view counts on videos for an increasingly smaller piece of the pie…or no pie at all. Not just over copyright strikes—which studios define however they want, oftentimes without notifying reactors whose videos they will use in their own promotional materials for upcoming films or games; or the abuse of the three strike policy by bad faith players looking to have competitors banned or demonetized—at least those have an appeal process which identifies which portion of your video has been claimed.
Channels can also find their videos penalized if they’re determined to be “age-restricted,” a nebulous term that nonetheless can immediately demonetize a video, rendering it ineligible for ad revenue.
“The scarcity mindset has never left,’” Alba told Rodriguez. We can understand why.
– Drew Grant, Managing Editor
STREAMING
It Was Business as Usual at TwitchCon Paris as Protests Raged Throughout the City
TwitchCon Paris went on mostly normally, with the usual fanfare and introduction of new features, while protests raged on in the city.
By Steven Asarch, Passionfruit Contributor
SPONSORED
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THE COMMENTS SECTION
“It’s like a board game to me. I am terrible when you’re explaining what the rules are to me. So a lot of times I go, let me just play one round and then let me ask questions along the way. That to me is kind of like how I run my whole life. It’s just go ‘how do I do this?’ Just start doing it instead of waiting for the right opp, waiting for, a lot of people wait for the feeling. I’m like no, you just gotta go do it.”
—The Reel Rejects’ Greg Alba (@TheGregAlba) on how you’ve just gotta start doing it.
JOB BOARD
- YouTube creator Preston is looking for an onsite producer.
- Video game YouTuber Lachlan is looking for a remote video editor.
- Fortnite gamers Top5Gaming are looking for a scriptwriter.
- Fitness channel Got ROM is looking for a thumbnail designer.
- YouTuber Hudson Matter is looking for a YouTube strategist.
TOOLS REVIEW
The Best Gimbals and Stabilizers For Professional Footage At Every Budget
Every budget deserves smooth video.
By John-Michael Bond, Passionfruit Contributor
PERSONALITIES
How Honey Mahogany Uses Social Media to Drive LGTBQ Activism
Though the world first met Honey Mahogany on ‘Drag Race,’ 10 years later, she’s using her platform to champion inclusivity and challenge societal norms.
By Charles Orgbon, Passionfruit Contributor
TIPS AND TRICKS
How to Use Hashtags On Instagram Effectively Without Wasting Time
Instagram hashtags can be confusing to master, but these tips can help.
By Jen Glantz, Passionfruit Contributor
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