CREATOR ECONOMY NEWSLETTER
Issue 74 | October 11, 2022
Nostalgia is baked into a huge number of trends nowadays. From old songs trending on TikTok to Tumblr fashion making a comeback, a large portion of internet culture today features transformed versions of media we’ve loved years ago. With the sheer amount of content and the increasingly bleak state of the world, trends have been cycling through at a faster rate than ever, and we’ve become nostalgic for events and aesthetics from as little as two years ago. Passionfruit contributor Charlotte Colombo spoke with experts to explain why nostalgia has become a big driver in online culture today—and how overreliance on it can result in some pitfalls.
– Daysia Tolentino, Passionfruit Editor
SEEKING A TREND FOR THE END OF THE WORLD
From American Girl Dolls to lockdown TikTok, nostalgia is moving faster than ever—and fueling online meme culture
Experts unpack how and why nostalgia became such a key influence and driver of online culture.
By Charlotte Colombo, Passionfruit Contributor
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ONE GREAT TIP
“I have found that Instagram has better tools to enable me to engage with my supporters such as the ‘questions and polls’ feature on my stories.”
—Lifestyle and family creator Queen Motivat on connecting with her audience. Read more in our October 2021 interview.
TIPS & TRICKS
Food creator KWOOWK shares how to hook audiences on TikTok and YouTube
‘Most people believe they have to scream and blast tons of jump cuts and sound effects for their video to be engaging, but they’re missing the point.’
By Grace Stanley, Passionfruit Reporter
TOOLS REVIEW
All the equipment you need to start vlogging in 2023
Set your videos apart and make sure they get noticed.
By Rachel Kiley, Passionfruit Contributor
IN THE BIZ
- Two TwitchCon attendees say they sustained injuries after participating in a foam pit exhibit at the event. (via NBC News)
- YouTube is planning on replacing channel URLs with @-able handles. (via TubeFilter)
- Bethenny Frankel sued TikTok over the misuse of her image in a counterfeit cardigan advertisement on the platform. (via the Washington Post)
TIKTOK MADE ME DO IT
I wish I could visit this incredible convenience store.
