🕰️ Why Is the Internet Obsessed With Nostalgia?

CREATOR ECONOMY NEWSLETTER

Issue 74 | October 11, 2022

Nostalgia is baked into a huge number of trends nowadays. From old songs trending on TikTok to Tumblr fashion making a comeback, a large portion of internet culture today features transformed versions of media we’ve loved years ago. With the sheer amount of content and the increasingly bleak state of the world, trends have been cycling through at a faster rate than ever, and we’ve become nostalgic for events and aesthetics from as little as two years ago. Passionfruit contributor Charlotte Colombo spoke with experts to explain why nostalgia has become a big driver in online culture today—and how overreliance on it can result in some pitfalls.

– Daysia Tolentino, Passionfruit Editor

SEEKING A TREND FOR THE END OF THE WORLD

From American Girl Dolls to lockdown TikTok, nostalgia is moving faster than ever—and fueling online meme culture

Experts unpack how and why nostalgia became such a key influence and driver of online culture.

By Charlotte Colombo, Passionfruit Contributor

Little Miss Sunshine book and poster of character, American Girl Doll, and coffee in glass cup on yellow to pink gradient background Passionfruit Remix

→ READ THE FULL STORY

Design tools for creators

Need a stunning photo collage for Instagram? How about a new logo? With Canva Pro, you can effortlessly create compelling content for your website, social channels, emails, and more. No design experience is necessary! Bring your visions to life in mere seconds.

START YOUR FREE PRO TRIAL

ONE GREAT TIP

“I have found that Instagram has better tools to enable me to engage with my supporters such as the ‘questions and polls’ feature on my stories.”

—Lifestyle and family creator Queen Motivat on connecting with her audience. Read more in our October 2021 interview.

TIPS & TRICKS

man over vegetables and cutting board background

Food creator KWOOWK shares how to hook audiences on TikTok and YouTube

‘Most people believe they have to scream and blast tons of jump cuts and sound effects for their video to be engaging, but they’re missing the point.’

By Grace Stanley, Passionfruit Reporter

READ THE FULL STORY →

TOOLS REVIEW

Female vlogger asking online audience to like and subscribe to her channel, daily videos

All the equipment you need to start vlogging in 2023 ​​

Set your videos apart and make sure they get noticed.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

IN THE BIZ

  • Two TwitchCon attendees say they sustained injuries after participating in a foam pit exhibit at the event. (via NBC News)
  • YouTube is planning on replacing channel URLs with @-able handles. (via TubeFilter)
  • Bethenny Frankel sued TikTok over the misuse of her image in a counterfeit cardigan advertisement on the platform. (via the Washington Post)

TIKTOK MADE ME DO IT

I wish I could visit this incredible convenience store.

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Twitch Criticized for Its Approach to Israel and Palestine Content

    Twitch Criticized for Its Approach to Israel and Palestine Content

    CREATOR NEWSLETTER Issue #283 | Oct. 22, 2024 On Sunday, Twitch released an apology statement acknowledging that it had “inadvertently” blocked user sign-ups from Palestine and Israel since Oct. 7, 2023. In the story below, Passionfruit’s Charlotte Colombo explains why this “unacceptable miss” happened and how creators spotted the error. Though people from both Palestine and Israel were…

    By

    Grace Stanley

  • Harassment on X Just Got a Lot Worse

    Harassment on X Just Got a Lot Worse

    CREATOR NEWSLETTER Issue #282 | Oct. 17, 2024 This week, X confirmed that major changes are coming to the block feature, leading many content creators and large accounts to question their use of the platform. These changes were previously announced by Elon Musk. Beginning “soon,” blocking someone on X will no longer actually block them from seeing your…

    By

    Taylor Lorenz

  • Do Creators Care About This New AI Tool?

    Do Creators Care About This New AI Tool?

    CREATOR NEWSLETTER Issue #281 | Oct. 15, 2024 – Grace Stanley, Deputy Editor PLATFORMS Adobe Announces New Generative AI Tools at Adobe Max 2024 Adobe announced over 100 updates at its conference today. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Outperform The Market If one of your many revenue streams happens to be retail investing (whattup Wall Street…

    By

    Grace Stanley