CREATOR ECONOMY NEWSLETTER
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Issue 80 | November 3, 2022
Creators increasingly have power over a younger generation that often gets its news scrolling through social media feeds. This month, the White House invited more than 20 TikTok creators to meet President Joe Biden and discuss pressing political topics. And it isnât the first time the White House has invited creators overâremember earlier in the year when it asked creators to make content surrounding the war in Ukraine?Â
This week, Passionfruit contributor Syris Valentine shares the story of Alex Haraus, who spearheaded a letter-writing campaign larger than any other reported.
– Grace Stanley, Passionfruit Reporter
THE HIGHLIGHT
How Alex Haraus used TikTok to organize the largest environmental action in history
Alex Haraus never imagined heâd use TikTok. But he decided to invent a niche for himself on the platform and used it to make history.
By Syris Valentine, Passionfruit Contributor
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ONE GREAT TIP
“People are afraid of catering only to certain niches or alienating certain people⊠But you actually end up attracting more like-minded followers and fans. Theyâre glad that someone is finally saying the thing theyâve been feeling.“
âMaven CEO Wes Kao on leaning into niche. Read more in our May 2022 interview.
FROM THE INSIDE
Kajabi president Sean Kim wants creators to think like product managers
âIt sounds simple, but not a lot of people actually go through this process.â
By Grace Stanley
IN THE BIZ
- In the midst of Elon Muskâs takeover of Twitter, the company is experiencing a wave of executive firings and resignations. Rumor has it heâs ushering in a âhigh-riskâ paywalled video feature in the coming weeks. (via TechCrunch and the Washington Post)
- As a part of its âCreator Week,â Meta announced updates to NFT-selling tools, Instagram subscriptions, and âGifts,â and Facebook âStarsâ and professional mode.
- Meta also announced a Latinx Hispanic creator program, titled Dale TĂș, which will provide 120 selected creators funding, business support, and community activities. Meta also announced a business support program for selected up-and-coming creators called Creators of Tomorrow.
- Discord released an emoji study of over 16,000 users.
TIKTOK MADE ME DO IT
Pro tip for all my Swifties out there.
