💌 Organizing the Largest-Ever Letter-Writing Campaign

CREATOR ECONOMY NEWSLETTER

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Issue 80 | November 3, 2022

Creators increasingly have power over a younger generation that often gets its news scrolling through social media feeds. This month, the White House invited more than 20 TikTok creators to meet President Joe Biden and discuss pressing political topics. And it isn’t the first time the White House has invited creators over—remember earlier in the year when it asked creators to make content surrounding the war in Ukraine? 

This week, Passionfruit contributor Syris Valentine shares the story of Alex Haraus, who spearheaded a letter-writing campaign larger than any other reported.

– Grace Stanley, Passionfruit Reporter

THE HIGHLIGHT

How Alex Haraus used TikTok to organize the largest environmental action in history

Alex Haraus never imagined he’d use TikTok. But he decided to invent a niche for himself on the platform and used it to make history.

By Syris Valentine, Passionfruit Contributor

Alex Haraus

→ READ THE FULL STORY

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ONE GREAT TIP

“People are afraid of catering only to certain niches or alienating certain people
 But you actually end up attracting more like-minded followers and fans. They’re glad that someone is finally saying the thing they’ve been feeling.“

—Maven CEO Wes Kao on leaning into niche. Read more in our May 2022 interview.

FROM THE INSIDE

Kajabi president Sean Kim wants creators to think like product managers

“It sounds simple, but not a lot of people actually go through this process.”

By Grace Stanley

READ THE FULL STORY →

IN THE BIZ

  • In the midst of Elon Musk’s takeover of Twitter, the company is experiencing a wave of executive firings and resignations. Rumor has it he’s ushering in a “high-risk” paywalled video feature in the coming weeks. (via TechCrunch and the Washington Post)
  • As a part of its “Creator Week,” Meta announced updates to NFT-selling tools, Instagram subscriptions, and “Gifts,” and Facebook “Stars” and professional mode.
  • Meta also announced a Latinx Hispanic creator program, titled Dale TĂș, which will provide 120 selected creators funding, business support, and community activities. Meta also announced a business support program for selected up-and-coming creators called Creators of Tomorrow.
  • Discord released an emoji study of over 16,000 users.

TIKTOK MADE ME DO IT

Pro tip for all my Swifties out there.

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