CREATOR ECONOMY NEWSLETTER
Issue #94 | Dec. 22, 2022
Welcome to Passionfruit’s Picks of 2022, a year-end list celebrating some of the most stand-out creators of the year. With these selections, we hope to bring attention to just a few of the creators who can teach us something about what it means to make an impact on the internet in 2022.
With so many talented creators bursting onto the scene in recent years, plucking out only a handful to celebrate was a daunting task. While we definitely considered things like follower counts, in the end, we made our selections based on subjective criteria that went beyond raw numbers.
After all, being a stand-out social media star is as much about ineffable qualities like community, creativity, and artistic impression as it is about racking up views. Specifically, we’ve focused on creators with innovative content strategies, mold-breaking creativity, and a passion for igniting meaningful change. We’ve also highlighted those who showed other creators how to cultivate an audience and turn their content into a career.
We nominated creators under four categories: influential insiders, rising stars, advocates, and game-changers. Our list includes creators who are surviving the game, winning the game, and reinventing the game. Read more about them below.
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
Passionfruit’s Picks of 2022
Our staffers celebrate some of the most influential creators of the year.
By Passionfruit Staff
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ONE GREAT TIP
“One piece of advice I would give to an aspiring creator is to not wait. If you really want to put your work out there and show everyone your gift, don’t hesitate! There are millions of people everyday showing off their work and talents, so why shouldn’t you?”
—TikToker Zoi Lerma on getting started. Read more in our May 2022 interview.
IN THE BIZ
- Former Twitter employees are creating an alternative app named Spill. (via TechCrunch)
- Meta shut down its experimental live stream platform. (via Insider)
- Pinterest released an end-of-year trends report.
- Adobe celebrated its 40th birthday this month.
- YouTube will now notify users if their comments are deemed abusive. (via TechCrunch)
- Skincare brand Peace Out is launching a huge marketing campaign with over 2,000 creators. (via Ad Age)
TIKTOK MADE ME DO IT
Taylor Swift nostalgia tracks are the best way to say goodbye to 2022.
