šŸ’æ No, the ā€˜Period Ahhā€™ TikToker Didnā€™t Get a Record Deal

CREATOR ECONOMY NEWSLETTER

Issue 69 | September 22, 2022

You’ve probably seen TikTok star Britt Barbieā€”or at least, you’ve seen her “Period Ahh, Period Uhh” video make the rounds this past weekend. The song was divisive, to say the least, and a viral tweet claiming that Britt Barbie secured a record deal garnered outrage online. Many people expressed anger over the fact that a white woman, who culturally appropriated Black culture, was allegedly signed over a Black artist.

However, the controversy intensified after the alleged Atlantic Records A&R representative who claimed to sign the TikToker was called out as a fraud. Interest in TikTok musical talent is hot right now, and the landscape of emerging artists is primed for bad actors. Passionfruit reporter Grace Stanley dug into the saga to see whether this “A&R” rep was who he said he wasā€”and found some interesting details in the process.

– Daysia Tolentino, Passionfruit Editor

THE HIGHLIGHT

ā€‹ā€‹Man exposed for impersonating an Atlantic Records A&R representative after he claimed to sign viral ā€˜Period Ahhā€™ TikTok rapper

“This guy does not manage me and he never has!”

ByĀ Grace Stanley,Ā Passionfruit Reporter

Young woman with her tongue out behind two "Atlantic Records Head A&R & Management Department" employee ID's with the names Vaughn Raines and Trenton Roy, picture of the same man on each.

ā†’Ā READ THE FULL STORY

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SEEKING A TREND FOR THE END OF THE WORLD

Real estate influencers say TikTok and Instagram are altering the industry

Clients are turning to real estate creators to help them navigate the oft-confusing market.

By Andrew Hirschfeld, Passionfruit Contributor

READ THE FULL STORY ā†’

IN THE BIZ

  • YouTube announced new tools and monetization options for creators at the Made for YouTube news event on Tuesday. The company is rolling out revenue sharing for YouTube Shorts, with creators getting a 45% cut. The platform is also releasing Creator Music, which grants creators access to a larger library of music options by allowing them to buy more affordable music licenses or choose to split video revenue with music publishers in exchange for music use.
  • Creators are cashing in on millennial nostalgia. (via NBC News)
  • Smaller influencers say theyā€™re seeing a drop in sponsorships amid recession fears. (via Buzzfeed News)

TIKTOK MADE ME DO IT

Another fabulous fall baking recipe!

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