☕ Clash Between PR Firm and Creator Sparks Compensation Debate

CREATOR ECONOMY NEWSLETTER



THE HIGHLIGHT

Philadelphia influencer drama sparks debate over the relationship between creators and PR companies

“If there’s no compensation, there should not be a requirement to post.”

By Grace Stanley, Passionfruit Reporter


SPONSORED

The ultimate creative subscription for creators

Discover a new world of creative possibilities with an unlimited creative subscription to Envato Elements. Enjoy unlimited downloads of more than 10 million creative assets from a robust community of leading designers, including graphics, images, videos, templates, and more. Get started with your free 7-day trial now.


FROM THE INSIDE

SoundCloud executives Lauren Wirtzer Seawood and Tracy Chan reposition the platform in the creator economy by monetizing fan power

“We’ve really been on this mission to transform our company into a music and entertainment company as opposed to a technology platform.”

By Grace Stanley, Passionfruit Reporter


IN THE BIZ

  • Hundreds of Instagram profiles—including those for reality TV stars, jewelers, and plastic surgeons—were falsely verified using a scheme that tricked Meta’s moderators into believing the accounts belonged to professional musicians. (via ProPublica)
  • Despite recent layoffs and increasingly stiff competition, Snap CEO Evan Spiegel says the company is “far from reaching our full potential.” (via Vox)
  • YouTube is launching new features to improve the learning experience for viewers of educational content on the platform, including a new embedded player for certain education apps that lets people watch ad-free. Select creators will also be able to provide free or paid courses on the site next year.

TIKTOK MADE ME DO IT

Stackable sandwich plates!

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🔥 VidCon: Internet OGs Share How They Fight Burnout

    🔥 VidCon: Internet OGs Share How They Fight Burnout

    CREATOR ECONOMY NEWSLETTER Issue 46 | June 28, 2022 Happy Tuesday! Beginning today, we’ll be bringing you two newsletters per week (although, as a programming note, we will be skipping July 5 to account for the holiday). This week, we’re sharing some of our dispatches from VidCon, which returned to Anaheim after three years away…

  • 💫 How Smosh Survived 16 Years of the Internet

    💫 How Smosh Survived 16 Years of the Internet

    CREATOR ECONOMY NEWSLETTER Issue 45 | June 23, 2022 Together with: … Yesterday marked the start of VidCon, and the Passionfruit team is here to give you the rundown of what’s going on in Anaheim. After nearly three years away due to the pandemic, the conference is back, and the energy is chaotic. From legendary…

  • 💰 YouTube Drama Leads to Demonetization

    💰 YouTube Drama Leads to Demonetization

    CREATOR ECONOMY NEWSLETTER Issue 44 | June 16, 2022 Creators have struggled against YouTube’s strike system and demonetization processes for years. Following the 2017 Adpocalypse, YouTube began vigilantly taking ads off of videos considered to be brand unsafe. This, coupled with a copyright strike system that can often be abused, has left creators extra cautious…