👩‍💻 These Creators Are Keeping Their Day Jobs


For many, quitting a 9-to-5 job to pursue content creation full-time is a dream. However, there are a growing number of creators who are rejecting this move—even when they are able to earn enough off social media to make a living. Instead, they are keeping their day jobs, and, for some, it’s proving lucrative.

This week, Passionfruit contributor Eve Upton-Clark spoke with business leaders and creators about influencers who use their job-related expertise to inspire content and raise their advertising rates. She also explores how some major retailers, like Dunkin’, are attempting to assert greater control over employee content by asking employees to create behind-the-scenes content on the clock.


‘There is a shift taking place’: The rise of the influencer-worker

Level up by selling your own online course

Side hustle, moonlighting, freelancing…whatever you call it, take yours to the next level with the #1 online course platform. Thinkific’s all-in-one platform makes it easy to share your expertise, grow your audience, and scale your content.



Amid slashes to advertising budgets, creators are preparing for a looming recession

“These budget cuts may affect my life as a creator just as they would affect any other employee.”

By Alexandra Bower, Passionfruit Contributor



Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Beware the TikTok’s DopplegAIngers

    Beware the TikTok’s DopplegAIngers

    CREATOR NEWSLETTER Issue #228 | April 11, 2024 THE COMMENTS SECTION “Nope. It is not about feeling threatened. It is about the fact that generative AI relies on the work of actual human artists. AI isn’t creating anything, so it is not threatening to creators. It is theft. That’s why we loathe it.” – Drew…

  • The Conspiracy and Camaraderie of the Eclipse

    The Conspiracy and Camaraderie of the Eclipse

    CREATOR NEWSLETTER Issue #227 | April 9, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Can Gambling Content Be Ethical? YouTuber Brian Christopher Is Trying To Find Out ‘I would have hated it if I was ever responsible for encouraging anyone to play beyond their means.’ By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Build…

  • We’re Feeling Gossipy Right Now

    We’re Feeling Gossipy Right Now

    CREATOR NEWSLETTER Issue #226 | April 4, 2024 THE COMMENTS SECTION “News is just a name the elite gives to power gossip; gossip is how they dismiss the interests of lower classes.“ – James Del, Publisher NOTED BY LON HARRIS When It Comes to Copyright, Creators and AI Play by Different Rules Humans deserve a level…