đŸ‘Ÿ Streamers Rally Against Twitch Sponsorship Experiments

CREATOR ECONOMY NEWSLETTER

Issue #123 | April 6, 2023

Since its 2011 launch, Twitch has become one of the most lucrative platforms in the creator economy. Its top creators out-earn TikTokers, raking in millions of dollars in subscription money and sponsorship deals. 

However, in October, Twitch caught fire for updating its premium revenue share policy, ending its deals with top creators for a 70-30 split, reducing it to a 50-50 split across the board. Many speculated some top live streamers would leave Twitch after their exclusivity contracts end due to its changes in revenue-sharing policies.

The streaming service is now a subject of debate again after announcing a number of divisive “sponsorship experiments” this week which, in a Twitter thread, the organization described as “new ways for brands to fuel streamer earnings.” Passionfruit contributor Charlotte Colombo spoke with multiple Twitch streamers to unpack how they are feeling about the news.

– Grace Stanley, Newsletter Editor

THE HIGHLIGHT

‘Please read the room’: Streaming community rallies against Twitch’s proposed ‘sponsorship experiments’

‘I don’t know what worries me more, the fact you came up with this idea or the fact that you think you’re doing this to help streamers.’

By Charlotte Colombo, Passionfruit Contributor

→ READ THE FULL STORY

Hold Hollywood magic in the palm of your hand

Save $305 on the Emmy award-winning GoPro HERO10 Black Creator Edition, an all-in-one content-capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.

CREATE YOUR MASTERPIECE

ONE GREAT TIP

“These days I would recommend investing time into building an audience through short-form content, as it’s easier to create a viral piece on these platforms.”

—Gamer Lachlan Power shares advice for young creators. Read more in our January 2023 interview.

TOOLS REVIEW

influencers in front of purple background Passionfruit Remix

From 0 to 10,000 followers: Creators share actionable tips to help grow your audience

Having a strategy to rely on will help creators just starting out reach goals that seem stagnant or even impossible.

By Jen Glantz, Passionfruit Contributor

READ THE FULL STORY →

TIPS AND TRICKS

Videographer Niyi Fagbemi discusses his niche, how he monetizes, and his advice for Nigerian creators

‘One thing I’m really passionate about is being able to change the mindsets of people when it comes to how they view Nigeria.’

By Edikan Umoh, Passionfruit Contributor

READ THE FULL STORY →

IN THE BIZ

  • SnoopDogg left the FaZe Clan board. 
  • Substack is adding a Twitter-like ‘Notes’ feature. 
  • Pinterest is expanding its creator fund for underrepresented communities. 
  • Internet legend Ziwe’s show was canceled on Showtime. (via the Hollywood Reporter)
  • Civil rights groups are pushing Capitol Hill to pass data privacy laws. (via the Daily Dot)
  • ByteDance is facing a $15 million fine in the U.K. for failing to remove underage children from its platform. (via Tubefilter)
  • After Twitter published a blog post on its algorithm, some people are doubting if the company is providing true transparency. (via the Atlantic)
  • Pico, a company building CRM tools for creators, is changing its name to Hype and adding a new suite of tools. (via TechCrunch)

TIKTOK MADE ME DO IT

The Succession theme song is back, and it’s a banger.

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The Appeal of Hours-Long YouTube Recaps

    The Appeal of Hours-Long YouTube Recaps

    CREATOR ECONOMY NEWSLETTER Issue 37 | April 28, 2022 As I write this, I am three hours deep into YouTuber Quinton Hoover’s first iCarly recap, which clocks in just under five hours. If you think that’s bizarre, it’s not as unusual as it seems. Uber-long YouTube videos like Hoover’s have risen in popularity over the past couple…

    By

    Passionfruit

  • Nikita Dragun’s New Chapter

    Nikita Dragun’s New Chapter

    CREATOR ECONOMY NEWSLETTER Issue 38 | May 5, 2022 Nikita Dragun is a complicated fixture in the creator space. She’s one of the most visible and outspoken trans influencers in the world. She’s also become infamous for drama and controversy over the past few years. Scandal has been a driving force in her career thus far, following her from YouTube to…

    By

    Passionfruit

  • đŸ‘» Snapchat Fails Black Creators

    đŸ‘» Snapchat Fails Black Creators

    CREATOR ECONOMY NEWSLETTER Issue 40 | May 19, 2022 Since the Black Lives Matter protests in the summer of 2020, many platforms have pledged to support Black creators through dedicated funds and incubator programs. The creator economy, like many other industries, has been facing an ongoing reckoning over the racial biases impacting Black creators. Still,…

    By

    Passionfruit