CREATOR ECONOMY NEWSLETTER
Issue #110 | Feb. 21, 2023
M3GAN, a comedy-horror movie about an artificial intelligence doll, saw viral success through social media marketing since its December 2022 debut.
Behind the voice of the leading doll character is 18-year-old actress Jenna Davis (@itsjennadavis), who is also a creator and influencer. Davis garnered millions of followers for vlogs, song covers, and nods to her acting career.
In an interview with Passionfruit contributor Carrie Berk, Davis discussed how her social media career folded into her acting pursuits, how viral content helped further the success of M3GAN, tips for other creators balancing multiple careers, and more.
– Grace Stanley, Newsletter Editor
TIPS AND TRICKS
M3GAN star and influencer Jenna Davis on the intersection of social media and acting
‘My audiences combine.’
By Carrie Berk, Passionfruit Contributor
ONE GREAT TIP
“I actually speak to a lot of my followers multiple times over, so I will save all their information when they DM me. … Oftentimes, I’ll have conversations with the same people that stretch over weeks and months.“
—Beauty influencer Sarah Palmyra on engaging fans. Read more in our January 2023 interview.
TOOLS REVIEW
Here are the exact email scripts three top influencers send to land big brand deals
Take a proactive approach to monetizing your platform by pitching yourself to brands.
By Jen Glantz, Passionfruit Contributor
SEEKING A TREND
Could de-influencing lead to the demise of fast fashion’s grip on TikTok?
Creators are de-influencing viewers by telling them what not to buy.
By Tricia Crimmins, Passionfruit Contributor
IN THE BIZ
- TikTok announced a beta launch of its new creator fund, the Creativity Program.
- Meta launched a paid subscription service for Facebook and Instagram, including a verification badge and increased user reach. (via Bloomberg)
- Twitter is taking away two-factor authentication features for creators not paying for Twitter Blue. (via the Verge)
- Twitter is also facing scrutiny for boosting Elon Musk’s tweets. (via the Guardian)
- Creators are shocked by the high prices of new licensable music from YouTube. (via Insider)
- MrBeast launched a new Feastables product, humorously dubbed Deez Nuts. (via Tubefilter)
- YouTube is quietly testing a feature allowing creators to add multiple audio tracks in different languages to a single video. (via Insider)
TIKTOK MADE ME DO IT
We’re loving all the TikToks inspired by Rihanna’s Super Bowl halftime show.
