CREATOR ECONOMY NEWSLETTER
Issue #101 | Jan. 19, 2023
As marketers look to cut budgets amid a looming recession, creators are pivoting to find other ways to make money besides brand deals. Online learning has always been a path for creators to diversify their income, and it seems to be only growing as a method for creators to monetize their talents and engage their audiences amid a downturned economy.
This month, course creator platform Thinkific released its 2023 Digital Learning Trends Report to understand current trends in digital learning, side hustles, and the creator economy. In an interview with Passionfruit contributor Alexandra Bower, Thinkific cofounder and CEO Greg Smith, alongside multiple creators familiar with the platform, shared insights on Thinkific’s latest report and detailed what creators need to know about its findings.
– Grace Stanley, Newsletter Editor
FROM THE INSIDE
Thinkific CEO Greg Smith shares findings on the rise of the creator-educator
Here’s how you can capitalize on the trends.
By Alexandra Bower, Passionfruit Contributor
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ONE GREAT TIP
“Take a break from constant promotion or playing, and just make a genuine video about something funny that happened or a thought you had. The more people know who they’re listening to the more excited they’ll be to listen.”
—TikToker Addison Grace on making laid back videos. Read more in our July 2022 interview.
TOK WATCH
Streamer Hasan Piker was temporarily banned on Martin Luther King Jr. Day after getting mass reported
The popular leftist TikToker was temporarily banned over mass reporting of a Black Lives Matter video, he said.
By Jacob Seitz, Passionfruit Contributor
IN THE BIZ
- YouTube returned as VidCon’s title sponsor. (via the Hollywood Reporter)
- Amazon is paying creators to use its TikTok competitor, Inspire. (via Insider)
- New analytics and thumbnails are coming soon to YouTube Shorts. (via Tubefilter)
- Twitter Blue launched an annual subscription. (via TechCrunch)
- Bored Ape Yacht Club said it doesn’t own formal copyright for its NFT collection. (via the Daily Dot)
- Goldenset, a content investment company for creators, launched out of stealth by the same founders of Brat TV. (via TechCrunch)
- TikTok is quietly testing a podcast feature. (via Insider)
- Adobe said it is not using art made by its users to generate AI images. (via the Verge)
TIKTOK MADE ME DO IT
Is anyone else on color analysis TikTok?
