💔 Your Marriage Counselor Is Now a TikToker

CREATOR ECONOMY NEWSLETTER


More and more creators are opting to keep their day jobs with the rise of “workplace” content. For many professionals, sharing their expertise in their given field can prove lucrative—especially on TikTok, as it rises to become a top search engine and one of the largest social media platforms for consumer spending. 

But, as these everyday workers share the intimate secrets of their professional lives online, there is an inevitable question of privacy. This dilemma reaches its peak in the case of the therapist, a position requiring a high threshold of confidentiality. 

Just in time for Valentine’s Day, Passionfruit contributor Henry Chandonnet checked in with some couples therapists who run active TikTok accounts, asking for advice on how to manage private and public life—something creators of all genres and niches struggle with.

Also, this week, check out a fantastic interview with Aliyah’s Interlude, a Black alt-fashion creator taking the internet by storm. Then, hear tips and tricks for understanding and securing UGC (user-generated content) deals with brands.


SEEKING A TREND

Your marriage counselor is now a TikToker


Get inspired and create with Wondershare

Bring your imagination to life with the Wondershare Creative Center. Access simple, convenient, and useful tools to help you create and edit viral content in minutes. See what you can create with a free trial.


ONE GREAT TIP


TIPS AND TRICKS

Meet Aliyah’s Interlude, the Black alt-fashion creator taking the internet by storm

Aliyah Bah discussed the meteoric rise of her ‘Aliyah Core’ aesthetic, sharing insight for other creators.

By Victoria Goldiee, Passionfruit Contributor


TOOLS REVIEW

woman vlogging in front of metal striped background

How to become a UGC content creator

You don’t have to be an influencer to make money creating content online.

By Rachel Kiley, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • How To Nail Man on the Street Interviews

    How To Nail Man on the Street Interviews

    CREATOR NEWSLETTER Issue #314 | Feb. 11, 2025 Greetings from New Orleans, where I just went to the Super Bowl, without actually going to the Super Bowl. I’ve spent over a decade doing man on the street interviews, turning my insufferable FOMO into a full-time job. I enjoy asking complete strangers deeply uncomfortable questions, like whether…

  • Enron Returns as a Creator Crypto Scam

    Enron Returns as a Creator Crypto Scam

    CREATOR NEWSLETTER Issue #313 | Feb. 6, 2025 – Taylor Lorenz, Passionfruit Contributor PERSONALITIES When Memes Rot, They Evolve What is a meme’s final form? By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED New tools to grow your future online presence Design a custom website with Squarespace’s professionally curated layout and styling options designed to sell anything. Start…

  • Creators Are Taking Over Pro Wrestling

    Creators Are Taking Over Pro Wrestling

    CREATOR NEWSLETTER Issue #312 | Feb. 4, 2025 – John-Michael Bond, Deputy Editor PLATFORMS TikTok Could Be Acquired With Sovereign Wealth Fund, Says Trump Will this fix the TikTok problem? By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED HubSpot’s Starter Bundle for Small Businesses Unlock the potential of your growing small business with HubSpot’s Starter Customer Platform. For a…