🎉The Streamer Awards, SXSW, and More


Hi readers! It was truly a weekend of events. Not only did the Oscars kick off over the weekend with many fashion and film creators in attendance, but on Saturday, hundreds of thousands of fans tuned in to watch one of the most important creator awards show of the year: The Streamer Awards. Passionfruit Contributor Steven Asarch spoke with the show’s founder, QTCinderella, and recapped the night’s events for us.

Passionfruit is also at South by Southwest (SXSW) this year. It’s been a chaotic first few days since the conference kicked off on Friday. While last year’s conference was dominated by Web3 chatter, this year’s dominant topics appear to be a bit more dispersed, with a strong interest in artificial intelligence and the creator economy.

We saw a Shopify event showcasing creator-made products like Feastables and Chamberlain Coffee, a creator meet-up led by Too Hot To Handle star Harry Jowsey, a BuzzFeed creator happy hour, numerous panels exploring the intersection of the music industry and content creators, panels dissecting the latest criticisms of AI tools from creators, a TikTok panel where an executive discussed how the company picks which content to “heat,” a discussion from creators Colin & Samir on entrepreneurship, and more. Silicon Valley Bank’s fall over the weekend also put a damper on the festival, with many tech companies and creator economy start ups feeling heat from the collapse.

We’re looking forward to sharing some original reporting from the conference upcoming this week. Stay tuned for more.


The Streamer Awards was wonderfully scuffed: QTCinderella shares insight on her community-driven show

Building your online empire doesn’t have to be hard

You made something online that has turned into something big. So, what’s next? With Squarespace, creators get all the tools and support they need to transform social stardom into a business all on their own.



Discord hops on the ChatGPT train, announcing several AI features and a new ‘AI incubator’

Discord invited Passionfruit to an exclusive press event where they announced new AI features.

By Charlotte Colombo, Passionfruit Contributor


Ileana Cabrera, aka MoreThanCleaning, shares advice gleaned from her CleanTok success

‘If you’re not consistently learning and willing to take the time to make your content better, it’s never gonna flourish.’

By Ingrid Cruz, Passionfruit Contributor


Amy Chan holding her book Breakup Bootcamp in front of red to pink gradient hearts background Passionfruit Remix

This influencer turned heartbreak into a 6-figure career as a content creator

Heartbreak was just the beginning of Amy Chan’s career.

By Jen Glantz, Passionfruit Contributor



Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Dear President Biden, Stop the Ban

    Dear President Biden, Stop the Ban

    CREATOR NEWSLETTER Issue #229 | April 16, 2024 – Grace Stanley, Deputy Editor PLATFORMS CBS Issues Copyright Claim on 38-Hour ‘Beverly Hillbillies’ Video by YouTuber Quinton Reviews The YouTuber is speaking out about his experience with a CBS copyright claim. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Need help staying organized as a…

  • Beware the TikTok’s DopplegAIngers

    Beware the TikTok’s DopplegAIngers

    CREATOR NEWSLETTER Issue #228 | April 11, 2024 THE COMMENTS SECTION “Nope. It is not about feeling threatened. It is about the fact that generative AI relies on the work of actual human artists. AI isn’t creating anything, so it is not threatening to creators. It is theft. That’s why we loathe it.” – Drew…

  • The Conspiracy and Camaraderie of the Eclipse

    The Conspiracy and Camaraderie of the Eclipse

    CREATOR NEWSLETTER Issue #227 | April 9, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Can Gambling Content Be Ethical? YouTuber Brian Christopher Is Trying To Find Out ‘I would have hated it if I was ever responsible for encouraging anyone to play beyond their means.’ By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Build…