🌿 WeedTubers Unite

CREATOR ECONOMY NEWSLETTER


Happy 4/20 y’all. Blaze it. đŸ”„

Cannabis has become much more acceptable today than in years past, with the United Nations estimating over 209 million people smoke grass. But while smoke shops and dispensaries open in legal states around the country at a record rate, the online space isn’t keeping up—especially on YouTube. 

YouTubers who create cannabis content, colloquially referred to as “weedtubers,” told Passionfruit they struggle to make monetized content and understand their platform’s harsh, ad-focused environment. They said demonetization is seemingly sporadically enforced when it comes to drug-related videos.

Still, WeedTubers keep on rolling. They shared their tips for how creators can stay stoned online. Read more below.


THE HIGHLIGHT

What it’s really like to be a WeedTuber


Learn how to shoot for brands

Break into the world of commercial photography with the “How to Shoot for Brands—Jumpstart Your Photo Business” course from Moment. Learn how to land a client, negotiate rates, deliver high-quality work, and more. Join and save 50% for a limited time.


ONE GREAT TIP


NEW FRONTIERS

What creators need to know about the 2023 Snap Partner Summit

At its latest summit, Snap unveiled a new advertising revenue-sharing program that left creators with lingering questions.

By Charlotte Colombo, Passionfruit Contributor


SEEKING A TREND

Instagram is squaring up against ‘link in bio’ businesses, but experts and creators remain divided

‘I’ve already canceled my Linktree subscription.’

By Charlotte Colombo, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • How to Start a Podcast Without Crying.

    How to Start a Podcast Without Crying.

    CREATOR NEWSLETTER Issue #342 | May 20, 2025 – Liz Plank, Passionfruit Contributor PERSONALITIES Outdoor Boys’ Luke Nichols Quits Channel After Becoming Too Famous Nichols admitted that he found the fame difficult. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED This cannabis startup pioneered “rapid onset” gummies Most people prefer to smoke cannabis, but that isn’t always an option if…

  • Grok Has Gone Wild

    Grok Has Gone Wild

    CREATOR NEWSLETTER Issue #341 | May 15, 2025 – Taylor Lorenz, Passionfruit Contributor PERSONALITIES Beast Games Has Been Renewed For Two More Seasons The announcement is hardly surprising. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED There’s a reason mobile home parks are getting so much institutional love They remain one of the key affordable-housing sources nationally, have limited supply…

  • If You’re Maxxing Thank an Incel

    If You’re Maxxing Thank an Incel

    CREATOR NEWSLETTER Issue #340 | May 13, 2025 – Andrew Fiouzi, Contributing Editor  PLATFORMS TikTok Is Giving Small Businesses $1 Million In Free Ads 500 small businesses are getting lucky. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED The Science City You Didn’t Know You Needed to Visit Did you know that the world wide web was born in…