💰Personal Finance TikTok Is No Boys Club


Personal finance can be a difficult subject to understand, and financial content has historically catered to men. According to one study, language around financial advice for men and women differ greatly. Traditional finance media often frames women as “excessive shoppers” who need to cut their spending and men as investors who need to grow their wealth. 

Women on TikTok are trying to change this narrative by making personal finance videos that are accessible, understandable, and geared toward other women. They create content about investing, paying off debt, cryptocurrency, and more. These TikTokers aim to create spaces and opportunities for marginalized people to become more financially literate. Passionfruit contributor Natasha Breu spoke with some of these creators about how they’re helping people figure out their finances on the platform.


These female creators are demystifying personal finance on TikTok

Personal finance is no longer a “boys club.”

By Natasha Breu, Passionfruit Contributor


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Christine Chandler’s alleged ‘escape’ quickly became a meme online.

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